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FOOD & BEVERAGE | Alpha Bierneza, Singapore
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CEO Zihuan Wee of Eunoia empowers F&B industry

He made the dream of an “open ecosystem” for F&B possible.

Zihuan “Zwee” Wee is a self-professed geek who became a programmer and developer, dropped out of an Ivy League degree and finally has found success as an entrepreneur. He has around sixteen years’ experience across a number of technology roles, having helped business leaders strategise, design, and roll out digital offerings focussed on delivering customer value and engagement.

While creating a product for an F&B company, Zwee noticed the lack of a product to consolidate and manage all the new revenue channels e.g. FoodPanda, Deliveroo

To deal with the gap, Zwee founded and is the Chief Executive Officer of Eunoia, a Singapore-based foodtech start-up. Eunoia works with leading F&B outlets to help them trim the fat around operational costs. It does this with its proprietary technology platform which has solutions spanning payments, CRM, fulfilment and digital ordering. Zwee also founded Savant Degrees, a business consultancy which designs and develops digital solutions for businesses, including large MNCs and public sector corporations such as P&G, PayPal and the Infocomm Development Authority of Singapore.

Zwee managed to raise angel and seed funding, adding up to more than S$900,000 in total, from an established F&B operator and a private equity firm, Golden Equator Capital, to develop an F&B platform.

He founded Inspirion Creations Pte Ltd before matriculating in university, and has since founded Savant Degrees and Eunoia – these are the brainchildren of Zwee, who while working, has always kept a keen eye out for gaps in the industry, and has a knack of knowing how to fill these gaps.

Zwee also founded Savant Degrees, a business consultancy which designs and develops digital solutions for businesses, including startups, large MNCs and public sector corporations such as Redmart, P&G, PayPal and the Infocomm Development Authority of Singapore.

“Today’s consumers are used to having everything available at their fingertips and they expect businesses to make their lives more convenient. We want to help F&B operators reach more customers, while earning more revenue with less hassle. Every food ordering platform adds more complexity, creating more work and a higher chance of errors. The automation we provide with our solutions helps businesses that want to expand, reduce errors and resolve manpower challenges.”
 

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