MyRepublic is pressured to get 2% of MVNO market share

If it wants its bid to pay off in terms of profits.

Following its failure to secure Singapore's fourth mobile operator license in December 2016, MyRepublic now plans to offer mobile services as a mobile virtual network operator (MVNO) in Singapore from October 2017 by buying wholesale capacity from any of Singapore's three mobile operators - Singtel, Starhub or M1 - and offering services over their networks.

According to BMI Research, this move will allow MyRepublic to leverage its fibre broadband customer base and attract new subscribers by bundling broadband with mobile.

The question is, will this move pay off in terms of profits?

BMI Research said that MyRepublic's plan will make it Singapore's second MVNO, after Circles.Life which partners with M1, adding competition to the Singapore mobile market as TPG
prepares to enter as the fourth player in 2018.

As an MVNO player with limited costs, MyRepublic can be profitable in Singapore with just 2% of the market and its commitment to disruption will contribute to growth in revenue," the research said.