, Singapore

So long, SIA: Why Singaporeans are ditching the national carrier

It's budget over comfort for most Singaporean fliers.

Singaporeans are spending more cash on holiday travel, but more and more are choosing not to ride the country’s national carrier.

The CIMB’s Cost of Living Survey revealed why SIA has been struggling with falling passenger yields for 11 straight quarters.

According to the report, falling passenger volumes are not surprising since about 58% of respondents are increasingly using budget airlines for their holiday travel. 

Only 24% of respondents are still refusing to give up the comforts of travelling with the national carrier, but 18% are opening up their wallets to Asia-based full-service airlines or Middle Eastern airlines.

But airlines needn't worry much. According to the report, “Airlines as a whole should not worry about growth. Some 30% of our respondents expect to take more flights per year, in the next 3-5 years; only 8% expect to take fewer flights."
 

Join Singapore Business Review community
A NOTE FROM SINGAPORE BUSINESS REVIEW

If you've been wondering whether SBR could work for your company — yes, probably.

A lot of the companies we partner with started as readers. They'd been following our coverage for a while, saw their own customers and competitors in it, and eventually asked the obvious question: could we do something with you? The answer is usually yes. The shape of it depends on what you're trying to do.


The options are broader than most people assume — thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. Some partners use one channel; most use a mix. We figure out the right combination by starting with your brief, not with our rate card.


So if the question has been on your mind, here's the easy way to ask it.

We'll tell you honestly whether we can help, and how. It's a better use of everyone's time.