AIA Singapore secures double victory at the Singapore Business Review Technology Excellence Awards 2026

AIA Singapore sets a new benchmark for how tech can transform insurance, healthcare, wellness, and financial advisory.

AIA Singapore (AIA) has clinched two wins at the Singapore Business Review Technology Excellence Awards 2026, taking home the Mobile - Business Insurance award for AIA+, mobile application, which integrates financial services, healthcare and wellness into a single platform for both individual and corporate customers and the AI - Life Insurance award for Project Megatron, a generative AI (GenAI)-powered Product Enquiry Bot that elevates both customer experience and its financial consultants’ productivity. Together, these award-winning innovations showcase how AIA is redefining the holistic financial services, healthcare and wellness experience for both customers and financial consultants.

AIA+: Delivering an unrivalled digital health ecosystem for corporate customers

Launched in 2024, AIA+ seamlessly integrates insurance, wellness, and healthcare into a one-stop platform—  giving customers direct access to a comprehensive suite of AIA financial and healthcare services, streamlining everything from their wealth management needs and insurance portfolio to finding a doctor, making appointments, checking insurance coverage, managing payments, and submitting claims. This also includes customers’ access to AIA Vitality, one of the most comprehensive wellness programmes in Singapore that guides, motivates and supports its members to better health.

In 2025, AIA+ expanded its capabilities to serve corporate customers, making AIA the first insurer in Singapore to consolidate both individual and corporate policies into one integrated mobile platform. This market-first innovation creates a single, powerful ecosystem that enables customers to manage their holistic wellbeing more seamlessly than ever before. 

At the core of the experience is a personalised dashboard that dynamically adapts to each customer’s profile, surfacing the most relevant information, insurance reminders, and frequently used services across both personal and corporate policies. The result is a smarter, more convenient user journey that makes it easier for customers to take control of their holistic wellbeing.

Through AIA’s partnership with WhiteCoat, users can access teleconsultations anytime, anywhere, with prescriptions delivered within 90 minutes. 

AIA+ also serves as a gateway to AIA’s comprehensive wellness ecosystem, including Think Well, the region’s first insurer-backed, end-to-end mental health solution, addressing a critical need for workplace resources. Financial wellbeing is a crucial part of overall health, and AIA+ helps customers manage their finances with ease and confidently plan for their future. A market-first function in insurers’ mobile apps in Singapore, customers can directly and securely connect to SGFinDex through AIA+ to gain a consolidated view of their financial information. AIA+’s strong adoption underscores its impact. The platform has grown to over 1.3 million registered users and more than 350,000 monthly active users, whilst its app store rating achieved 4.7 in December 2025 — clear evidence of its success in redefining the digital insurance experience.

Project Megatron: AIA Singapore’s first product enquiry bot 

Project Megatron represents AIA Singapore’s breakthrough in AI-driven enquiry bot enablement. 

In a fast-evolving financial services landscape, where products, regulations, and market conditions are constantly changing, financial consultants need instant access to accurate, up-to-date information in order to help clients navigate this complexity confidently.

Powered by GPT-4o, Project Megatron is AIA’s generative AI-powered Product Enquiry Bot that eliminates operational bottlenecks and supercharges the efficiency, knowledge, and competency of its sales force. 

The enquiry bot replaces the slow, manual process of handling product enquiries with a 24/7 intelligent chatbot solution that delivers instant, accurate, comprehensive, and up-to-date product information in seconds. This cutting-edge innovative solution sets a new benchmark for efficiency in the financial services industry and allows AIA consultants to focus on what matters most: delivering value and helping customers to live Healthier, Longer, Better Lives. In the world of financial advisory, accuracy and security of information is paramount. The GenAI Product Enquiry Bot was purpose-built to meet this critical need through five core digital architectural features:

• Strict source grounding from SharePoint document repository (“iKNOW”), which ensures that the Bot’s answers are drawn exclusively from AIA’s official product document repository, mitigating the notorious risk of GenAI hallucinations and information inaccuracy
• Continually updated knowledge with Retrieval Augmented Generation (RAG), keeping all product information up to date.
• Agentic AI to handle multi-faceted, complex enquiries, deploying specialised Product Agents that act as domain experts, autonomously combining multiple tools to produce accurate, context-aware responses tailored to each specific query.
• Bespoke product mention feature for targeted searches, which enables real-time filtering, restricting searches to specific plans for faster, more precise results.
• Strict AI guardrails and privacy protocols for secure enterprise-grade use.

Project Megatron has transformed the way AIA consultants search for and leverage product knowledge, delivering tangible benefits and addressing operational challenges. It has seen strong uptake since its launch, with close to 3,000 financial consultants actively using the GenAI Product Enquiry Bot and slashing product enquiry turnaround from 3 days to under 30 seconds, giving consultants instant, accurate product information.

With the ability to adapt and expand its services to support a variety of new use cases, such as competitor product comparisons, the Bot is poised to evolve into an even more powerful advisory partner for AIA consultants and empower them to focus on what matters most: delivering value and helping customers to live Healthier, Longer, Better Lives.  

The Singapore Business Review Technology Excellence Awards is the most prestigious awards programme for technological innovations, recognising exceptional companies in Singapore that are riding the digital disruption wave and leading the technological revolution and digital journeys of their respective industries.

The Singapore Business Review Technology Excellence Awards is presented by Singapore Business Review Magazine. To view the full list of winners, click here. If you want to join the 2027 awards programme and be acclaimed for your company's outstanding contributions in pursuit of technological innovation, please contact Danica Avila at +(65) 3158 1386 ext 217 or [email protected].