Globant wins at Singapore Business Review Technology Excellence Awards 2026

The Agentic Tourism Initiative introduces an AI-native coordination layer to harmonise fragmented global travel systems.

Globant won AI - Tourism in the Singapore Business Review Technology Excellence Awards 2026 for its Agentic Tourism Initiative. This global effort, led by Globant in collaboration with TOURISE, establishes an AI-native coordination layer that allows autonomous agents across airlines, hotels, and airports to work together in real time.

Whilst the global tourism industry is highly interconnected, it remains operationally fragmented. Disconnected platforms often force travellers to manage disruptions manually. The Agentic Tourism Initiative addresses this structural problem by introducing a governed protocol for agent-to-agent communication. This allows systems to collaborate across organisational boundaries without the need for central control.

The initiative defines how AI agents exchange context, manage decisions, and handle disruptions whilst respecting privacy and accountability. These agents coordinate high-friction moments such as cross-border disruption recovery and multi-flight arrival management.

During a session at Davos held alongside TOURISE, the initiative moved from abstract design to live, production-grade pilots. These pilots embed autonomous agents into existing tourism operations to demonstrate measurable value. The initiative targets specific improvements in operational efficiency and traveller experience.

Data remains at its source within this framework, as only the signals required for coordination move between systems. Explicit traveller consent is built into the protocol to ensure transparency. Execution follows a phased roadmap, which allows destinations and operators to adopt the technology at their own pace.

Results from the pilots show that cross-border disruption recovery time dropped from over 45 minutes to under 2 minutes. Airport wait times saw a reduction of up to 75%, whilst staff utilisation improved from 67% to 94%. These figures indicate a significant reduction in operational costs and manual effort for travellers.

The project currently focuses on five defined agent archetypes. Over the next 12 months, the initiative aims to deliver a stable v1.0 protocol to create a reference model for global adoption. This sets a precedent for how agentic systems operate responsibly on a global scale.

The Singapore Business Review Technology Excellence Awards is the most prestigious awards programme for technological innovations, recognising exceptional companies in Singapore that are riding the digital disruption wave and leading the technological revolution and digital journeys of their respective industries.

The Singapore Business Review Technology Excellence Awards is presented by Singapore Business Review Magazine. To view the full list of winners, click here. If you want to join the 2027 awards programme and be acclaimed for your company's outstanding contributions in pursuit of technological innovation, please contact Danica Avila at +(65) 3158 1386 ext 217 or [email protected].