Gulf Marine Pte. Ltd. secures Enterprise Software - Marine Services Award at SBR Technology Excellence Awards 2024

'Project Orchestrate', powered by Workato, propels Gulf Marine to the forefront of innovation in marine services.

Gulf Marine Pte. Ltd. (Gulf Marine) has emerged as the recipient of the Enterprise Software - Marine Services category at the prestigious SBR Technology Excellence Awards 2024. This accolade recognises Gulf Marine's innovative 'Project Orchestrate', which represents a significant leap forward in operational efficiency, customer service enhancement, and employee experience improvement within the marine services industry.

Powered by Workato, an advanced integration platform as a service (iPaaS), 'Project Orchestrate' embodies a strategic approach to automating and integrating complex workflows across multiple corporate systems. This initiative stands out by not only automating tasks but also orchestrating end-to-end workflows that simplify the intricacies of marine services operations. Gulf Marine's forward-thinking collaboration with Workato facilitated a synergy between IT and business teams, fostering an operational model that champions efficiency without compromising user-friendliness.

"As the business grew, our manual processes not only resulted in inefficiencies but also created pressure and tension amongst the global teams," said David Price, Gulf Marine’s CEO. The vision behind 'Project Orchestrate' was to enable Gulf Marine’s global teams to effectively manage the company's rapid growth, maintain personalised customer interactions, and offer a rewarding employee experience. By eliminating IT bottlenecks, automating labour-intensive processes, and cultivating a collaborative work environment, Gulf Marine is able to future-proof its technology infrastructure, ensuring scalability and customer-centricity.

The transformative impact of 'Project Orchestrate' is evident in several key achievements. A notable quick win was the creation of a Microsoft Teams Workbot within just two days, empowering business users to independently resolve ERP session issues, thereby enhancing efficiency and user satisfaction. This innovation allowed Gulf Marine's ERP users worldwide to streamline their operations without delays caused by time zone differences or IT dependency.

A significant triumph of the project was the automation of Gulf Marine's Pricing Tool. By integrating diverse platforms such as OutSystems, the ERP system, and Monday.com through Workato, the pricing quotation process became 30% more efficient. This automation has saved over 530 hours monthly for 20 sales representatives, translating into cost savings exceeding US$200,000 annually. Plans to further automate product price updates promise additional annual savings of around US$540,000.

Gulf Marine's pioneering efforts have not only streamlined immediate operational challenges but also set the stage for ongoing advancements across IT, customer service, and HR functions. The successful implementation of Workato's integration-led automation positions Gulf Marine for continued innovation and growth, demonstrating a commitment to leading the marine services industry with a future-ready and efficient technology stack.

The recognition of Gulf Marine at the SBR Technology Excellence Awards 2024 underscores the company's strategic foresight and innovative use of technology to redefine industry standards. 'Project Orchestrate' serves as a benchmark for how marine service providers can leverage automation and integration to enhance operational efficiency, customer engagement, and employee satisfaction, paving the way for sustained success in a competitive global market.

About Gulf Marine Pte. Ltd.
Gulf Marine is an established marine lubricant supplier to the global shipping industry.  Since 2008, we have been providing the shipping industry with high quality OEM-approved marine lubricants, along with a large range of complementary technical services. 

Over the years, we rapidly developed our port coverage; in fact, we are continuing to expand our network.  We are now able to supply marine lubricants and services in more than 1000 ports across 80 countries.

A wholly owned subsidiary of Gulf Oil International within the Hinduja Group of companies, Gulf Marine has key regional offices around the world to fully engage and support our customers.  Indeed, we are proud to have grown to become our customers' trusted and valued partner.


The SBR Technology Excellence Awards is presented by Singapore Business Review Magazine. To view the full list of winners, click here. If you want to join the 2025 awards programme and be acclaimed for your company's outstanding contributions in pursuit of technological innovation, please contact Jane Patiag at [email protected].

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