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Here's how 'irrational' customers help your brand

Many of our clients include both B2B (business-to-business) and B2C (business-to-consumer) brands, sometimes described as corporate versus FMCG (fast-moving consumer goods). While much is made of the differences between these types of brands, they share a core objective: to create an emotional connection with the customer.

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Here's how 'irrational' customers help your brand

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Remote working practiced in Singapore than ever before

Global businesses and modern technology are fuelling an increase in remote working across Singapore, which could lead to greater employee satisfaction and lower operating costs.

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A slowdown in private home sales

Developers’ launches met with slower sales

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A must read if you're an expat threatened by kidnapping

British expats live and travel to some very exotic places in connection with work or leisure. Unfortunately some geographical locations in Asia are rife with incidents of kidnapping.

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Five rules every leader should know

Leadership is a delicate skill that needs time to develop. An authentic leader prepares well over time, and understands the consequences of his or her actions.

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Here's why enterprise is the key to international success

In recent years, Singapore’s popular press has been all over the immigration debate - painting an entire gallery of pictures. Ageing workforces, a shrinking labour pool, jobs locals don’t want to do, the government’s view on economic growth, the public angst, overcrowding concerns and various ministers weighing in on topics ranging from infrastructure development, inflation, to transient talent. A nerve has been touched, and everyone has an opinion. Yet, the current debate is built on noticeably 20th century foundations - namely locational identity, fiscal considerations and protectionism.

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Helping line managers wage war for banking professionals

As the war for talent for banking and finance specialist heats up, robust hiring practices become even more important – as companies with arduous recruitment processes will quickly lose top talent to competitors.

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Mobile media goes mainstream

In 2005, when Affle was found, Anuj Khanna Sohum’s third company, dedicated to the use of mobile technology, it was getting clearer that mobile media will be a force to reckon with.

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Timber - a classic favourite for greener buildings?

Even as architects all over the world conceptualised with new materials and innovative design solutions as media of creative expression , timber has long been a classic favourite. But how is timber used in homes and buildings today? Do we see it as an eco-friendly material or one that damages the environment because thousands of trees in forests have to be felled to make furniture, furnishings or building materials?

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Is working freelance a vicious circle?

Forget the enduring stereotypical image of the grey suited company man with his Mitsubishi car, Mitsubishi wife and Mitsubishi job for life.

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Hot jobs in Singapore’s engineering sectors

There has been rising interest of late for professionals in Health, Safety & Environment (HSE) methods and operational excellence, making them some of the most sought-after this year.

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Towards a successful leadership transition

Promotions, no matter how fantastic they sound, can pose a serious challenge. Just ask leadership transition expert Michael D. Watkins. This former Harvard Business School professor, who now chairs Genesis Advisers, previously wrote the renowned transition guide The First 90 Days. In his newest book, he chronicles the obstacles that fresh-off-the-promotion leaders face.

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Towards sustainable private residential development

Significant Land for Residential Development Released

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Tempted by the counter-offer? Think again...

You finally decide to take up that new job offer and leave your current one. Handing in your resignation to your boss, you felt relieved. The hardest part is over and the excitement of starting a new job is creeping in.

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Have you left a five-year-old kid in charge of your social media campaign?

With a growth rate of over 80% in 2011, Facebook, Twitter, Google+ and YouTube are now the new world’s marketing giants. Singapore is one of the most “evolved” social media markets around the world, according to market research firm Firefly Milward Brown.

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The 10 most expensive SEO mistakes you should avoid!

Do you currently have a website? Or do you plan to design and develop a new website soon? No matter which side of the fence you’re on, it’s important that you know the importance of search traffic you can get from search engines such as Google, Yahoo and Bing.

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Building a blended workforce

Even with some caution in the region driven by continued global economic instability, Singapore’s labour market continues to be characterised by critical skills-shortages, particularly in industries such as oil & gas, engineering, financial services and infrastructure.

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