Commentary

Notable social media PR lessons from Pizza Hut Singapore

Just recently a customer posted on social media about a receipt from Pizza Hut Singapore with hand-written scribbles describing her as 'Pink Fat Lady'. The post went viral immediately with 376 likes and 181 shares to date. The incident was later picked up and published in various renowned news sites immediately.

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Notable social media PR lessons from Pizza Hut Singapore

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Preparing for the ageing economy in Singapore

The recent report by Moody's Investor Service had shown that Singapore is on its way to becoming a 'super aged' society by 2030. That is about 15 years from now.

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Addressing the challenges of Globalisation 2.0 in Singapore

Globalisation is changing its shape and form, with the balance of power shifting to Asia and rapid changes in the modern workforce. Hay Group, in partnership with futurist group Z_Punkt, recently published the research study Leadership 2030, in which they identified the megatrends that will shape business leaders of tomorrow.

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Crossing the Causeway to buy a home

Against the backdrop of high property prices in Singapore, a hike in stamp duty, and loan limits on second homes, combined with tough rules restricting foreigners from buying homes, many Singapore-based property investors are looking at opportunities outside the island state, in search of solid capital appreciation and rental yield.

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Achieving economies with the cloud eco-system

We are often heard quoting the advantages of the cloud eco-system and how the whole idea of being on the cloud is a quicksell. Being on the cloud should eliminate geographical borders and bring work capabilities closer. But how much location agnosticism can the cloud achieve?

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Singapore's role in the fourth industrial revolution

At the crossroads of major sea and air lanes in the heart of a rapidly growing region, Singapore is an important logistics centre for world trade, putting it on the frontline of the next industrial revolution.

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Experience-Innovation: Are Singaporean companies ready?

Digital and social media have changed all the rules of advertising, communicating, and getting customers to experience products and services. Many conventional approaches are now extinct. Others are under the scanner, to see if they justify their costs. Newer ones are ready to be tried.

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Three ways to rapidly grow your start-up in Singapore

Success stories like mobile e-hailing service Easy Taxi provide inspiration to many in Singapore looking to build a successful, fast growth, global business. However, it appears the majority of start-ups are a long way from achieving this kind of rapid growth and global success. According to Bloomberg, 8 out of 10 businesses fail within the first 18 months.

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Here's what Singapore firms need to know about talent sustainability

A 2013 report by McKinsey Global Institute highlights talent as one of the five US game changers that could substantially boost GDP.

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4 ways crowdfunding benefits the Singapore real estate market

In the last few months, the crowdfunding movement has been gaining momentum in Asia and more people are becoming aware of the potential that crowdfunding has. There have been two major crowdfunding events organised in Singapore in July and August namely Expo for Property Investing and Crowdfunding (EPIC) and Crowdfunding Asia.

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Why don't F&B outlets in Singapore check out their customers reviews before they arrive?

It always amazes me in this day of so much data that the brand owners with the most to gain by using it never do. Have you ever experienced a travel brand or F&B brand that you have booked with using the data from your social media postings to make your stay more personalised or your meal extra special? Nope, me neither.

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A paradigm change in Earth Observation: How Singapore can be part of it

Location-based services have become commonplace with the ubiquity of smart phones and internet connectivity. Users can now get access to vast quantities of information stored on cloud servers virtually wherever they are in the world, and the cloud processing power available to them is far superior to that of the mobile phone, tablet, laptop, or PC that ordinary users can carry or have available in their home or business.

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Singapore's enterprise communications cannot rely on consumer-grade applications

As we all know, Singapore is the second biggest adopter of the Bring Your Own Device (BYOD) trend (90 percent of Singapore businesses have accepted this practice in the workplace), after South Korea (93 percent) and followed by China and Taiwan (88 percent), according to iPass, a global Wi-Fi services provider, in its 2013 Global Mobile Workforce Report.

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New labour laws boost demand for skilled Singaporeans

The Government's new Fair Consideration Framework introduced on August 1st has increased competition for local talent in the jobs market. Singapore's very strict policy when it comes to hiring foreigners will further exacerbate the skills shortage in Singapore, and this is likely to have a significant impact on the hiring of middle-income employees.

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Data marketing strategy for Singapore small businesses

Living in the information age, consumers are constantly bombarded with numerous advertisements and content which can be overwhelming. The focus of most marketing initiatives has been to identify the ideal customer.

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Singapore's disengaged workforce and the millennials

According to a Gallup Survey, 76% of staff in Singapore are disengaged with their work. This is one of the highest rates of disengagement in the world, and has forced many Singaporean firms to urgently address the issue of employee engagement.

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A checklist before applying for a Singapore Employment Pass

In Singapore, the benefit of securing an Employment Pass (EP) for a foreign employee is immense. This is because employers, in an EP application, face neither the restriction of foreign workers quota nor the additional costs of foreign workers levy, which are applicable in other types of work visas prevalent here such as the work permit and S Pass.

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