Commentary

Is free the only value in Singapore?

Free is the magic word in Singapore for any marketing campaign. If you use it, you can promote anything.

Is free the only value in Singapore?

Free is the magic word in Singapore for any marketing campaign. If you use it, you can promote anything.

Does World Cup 2014 score for Singapore businesses?

World Cup has attracted billions of viewers worldwide; even for a non-soccer fanatic like me, checking out the games’ highlights and the results has somehow become a “daily ritual” for me during this period of time.

When is it time to fire someone?

“After four and a half intense and wonderful years as CEO of Groupon, I’ve decided that I’d like to spend more time with my family. Just kidding – I was fired today.” This was the note that former Groupon CEO Andrew Mason wrote to all employees when he was sacked after the company reported yet another quarterly loss in 2013.

4 things you need to know about loans and charges

Applying for a loan from bankers to finance your growing business in Singapore? Along with getting that loan sanctioned, there are a few legal matters to be aware of.

How do you measure the impact of social influencers in Singapore?

The Return on Investment (ROI) that your social influencers can have on your business in Singapore can be tracked in various ways. No matter what platform you use to build your network, it’s essential to measure the real effects of your social influencers and brand advocates.

Singapore's aging workforce has a silver lining

As one of Asia's fastest aging populations, it is estimated that one in six Singaporeans will be at least 65 years of age by 2020. So encouraging older employees to continue working is no longer optional but key to maintaining Singapore's economic vitality.

Local or international? What to consider when buying overseas property

Investing in Singapore property has become a bit of a wait-and-see affair, following the implementation of a variety of cooling measures. The cooling measures, coupled with rising supply, have started pushing prices down.

Here's why Continuing Education and Training is vital for Women at Work

According to the Ministry of Education’s 2013 statistics digest, women make up slightly more than half of the university graduates in Singapore. What’s more, the number of female doctoral-degree students in local universities have steadily risen over the years and is currently at its all-time highest.

10 biggest factors towards getting a Singapore PR status under the PTS scheme

Late last month, Deputy PM Teo Chee Hean stated in the Addendum to the President’s Address that Singapore will continue to improve its age balance and prevent its citizen population from shrinking. It will do so by welcoming new citizens who are committed to Singapore, share its values, and are willing to contribute to society. In return, the government will help them integrate.

Singapore SMEs and their challenges in the second half of 2014

Small Medium Enterprises (SMEs) have started the year with greater optimism. The Ministry of Trade and Industry recently announced that Singapore economy grew 4.9% on-year in Q1 and the GDP growth forecast remain at 2-4% for 20141.

Managing soccer-crazed employees in Singapore

The world’s premier sporting event is here – The Fifa sanctioned football World Cup in Brazil. This is the one event that has such an impact on employee productivity and attendance that has business owners and managers in Singapore tearing their hair out with frustration.

Redefining digital marketing: An approach to solving business problems

Step into most marketing departments and agencies in Singapore today and you’ll find that almost all of them have some strategy and tactics for dealing with the discipline of digital marketing.

Here's why CYOD could be the much-awaited alternative to BYOD

One of the most interesting predictions given out by analyst firm IDC in its predictions for the year 2014 was the death of the Bring Your Own Device (BYOD) trend that has been impacting enterprises in Singapore as well as all over the world.

Time to optimise your mobile strategy, Singapore

On average, we spent 147 minutes per day on our smartphones in 2013, 35% of which was spent on researching/reviewing products/services we wanted to purchase. Be it the latest fashion trends, possible summer vacation destinations, or the new gadget that’s on our radar, we all spent a considerable amount of time on our mobile devices.

Generating sales through social media in Singapore: Case studies

Here's the thing about social media: many professionals perceive it as an interactive platform that allows for smooth communication, but not a viable option to increase sales or revenue.

Here's how businesses can help build a better Singapore

Singapore Compact, a national society promoting Corporate Social Responsibility (CSR) in Singapore, reported that adoption of CSR by companies in Singapore has increased in the past few years, with even SMEs in Singapore, recording 13 percent growth since 2011.

Here's how leadership development is shaping up in Singapore

Singaporeans have engaged in robust discussions recently on a range of workplace issues, from work-life balance to the gender gap in Asia and the perennially debated topic of foreign talent.