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Redefining digital marketing: An approach to solving business problems

Step into most marketing departments and agencies in Singapore today and you’ll find that almost all of them have some strategy and tactics for dealing with the discipline of digital marketing.

Commentary

Redefining digital marketing: An approach to solving business problems

Step into most marketing departments and agencies in Singapore today and you’ll find that almost all of them have some strategy and tactics for dealing with the discipline of digital marketing.

Commentary

Here's why CYOD could be the much-awaited alternative to BYOD

One of the most interesting predictions given out by analyst firm IDC in its predictions for the year 2014 was the death of the Bring Your Own Device (BYOD) trend that has been impacting enterprises in Singapore as well as all over the world.

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Time to optimise your mobile strategy, Singapore

On average, we spent 147 minutes per day on our smartphones in 2013, 35% of which was spent on researching/reviewing products/services we wanted to purchase. Be it the latest fashion trends, possible summer vacation destinations, or the new gadget that’s on our radar, we all spent a considerable amount of time on our mobile devices.

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Generating sales through social media in Singapore: Case studies

Here's the thing about social media: many professionals perceive it as an interactive platform that allows for smooth communication, but not a viable option to increase sales or revenue.

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Here's how businesses can help build a better Singapore

Singapore Compact, a national society promoting Corporate Social Responsibility (CSR) in Singapore, reported that adoption of CSR by companies in Singapore has increased in the past few years, with even SMEs in Singapore, recording 13 percent growth since 2011.

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Here's how leadership development is shaping up in Singapore

Singaporeans have engaged in robust discussions recently on a range of workplace issues, from work-life balance to the gender gap in Asia and the perennially debated topic of foreign talent.

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Transforming Singapore’s service quality

The Customer Service Index of Singapore reports that Singapore has been steadily improving on its levels of customer service in recent years. Agencies like SPRING Singapore and WDA, for instance, have introduced numerous accreditations, awards, public campaigns, and training programmes that seek to improve on the level of service excellence.

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10 things to keep in mind for a successful Singapore Employment Pass application

Recently, in Parliament, ministries discussed strategies to keep Singapore abundant with opportunities for all Singaporeans. These include implementing the Fair Consideration Framework and jobsbank.gov.sg come 1 August 2014. In light of these, and the tougher eligibility criteria, businesses must be smart about applying for Singapore Employment Passes.

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6 game-changers for PMEs in Singapore

Despite much media coverage this year on changes that affect PMEs at work, not everyone is aware of how these changes affect their labour rights and bargaining power at work.

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Fair Consideration Framework: How will the new advertising requirement affect your business?

As a prelude to the mandatory job advertising for Employment Pass (EP) applications under the Fair Consideration Framework (FCF) on 1 August 2014, the new Jobs Bank portal and the revamped Employment Pass Online (EP Online) portal are being tested by selected employers and individuals.

Commentary

Does Singapore care about the World Cup?

Is the World Cup in danger of passing Singapore by? I say that on the basis that there is very little commercial and marketing activity by brands around the World Cup actually going on in Singapore. Is this because the Great Singapore Sale dominates every June and July or because brands can’t justify the marketing or do they think people here don’t care?

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How do you crowdsource content marketing in Singapore?

So you have decided to have a brand advocate/social influencer program and found your natural brand advocates in Singapore. How do you now empower them to create content and drive conversation?

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What internal audit means to Singapore businesses

Cash in hand that does not agree with cash balances in books of accounts, bogus bank accounts, ghost workers – these are just a few of the things that have been identified and rectified by internal auditors in the past.

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What you don't know about cyber insurance in Singapore

Almost everyone I know in Singapore has bought something online. While you’re busy ordering that new book, paying a bill, or booking a great holiday deal, there should be a hint of uneasiness.

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What firms can learn now from Singapore PM's 10th National Day Rally Speech

In his 10th National Day Rally Speech, Singapore’s Prime Minister Lee Hsien Loong called for top schools to admit more than just the brightest students. He spoke about admitting students with character, drive, resilience, and leadership.

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What Singapore HR execs should know about passive talents

As economies in Southeast Asia expand, demand for leadership roles also continues to grow. Multinational companies in business hubs like Singapore need to leverage every effective method possible to identify and court experienced top talent. Looking both within and externally will enable them to build a solid leadership bench.

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What you need to know about corporate governance in Singapore

When the Monetary Authority of Singapore (MAS) issued a revised Code of Corporate Governance (“the Code”) in May 2012, a few changes stood out. Chief among them involved the composition of listed companies’ Board of Directors, with the role of independent directors given prominence: an independent director cannot be one who is a “10 percent shareholder” i.e. someone who owns 10 percent or more of a company’s voting shares, nor can he be an immediate family member of such a person.

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