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The future of digital marketing in Singapore

As a longtime digital marketer, I thoroughly enjoy spending my time online, researching, connecting with people, and visiting my favourite sites. But still, there is something to be said about attending real world events like the Adobe Summit, an event held in Salt Lake City, Utah last month.

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The future of digital marketing in Singapore

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How bricks met clicks and lived happily ever after in Singapore

Singaporeans love to shop! And with every purchase we make, whether online or in a store, we go through a decision-making process that revolves around Price, Favourite, and Availability (PFA).

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Singapore skills shortages persist as economy expands

All-round Accountants, Legal Counsels, and Sales Administrators are just some of the many skills in demand as Singapore’s expanding economy continues to create new jobs.

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How you can use gamification in Singapore

Gamification, yet another trendy marketing topic of the moment (all aboard the bandwagon!) but do most marketers in Singapore really know what it is?

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Lousy customer service: Who's to blame?

I’m willing to bet my last dollar that you, dear reader, have probably experienced the embarrassingly poor levels of service in Singapore’s food & beverage industry at some point.

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Should every Singaporean pay the same premium for Medisave Life insurance coverage?

There has been a lot of debate about the government’s new Medisave Life policy to replace the current Medisave medical and health insurance coverage.

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6 strategies to counter rising employee turnover in Singapore

Employee turnover has been reported in Singapore at 15.6% in 2013 which is up from the 14.1% we experienced in 2012.

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Here's why building digital trust is critical for business growth

In Singapore’s quest to be recognised as a global digital hub and as companies here continue to embrace the developments that the digital age brings, the issue of trust becomes imperative.

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Would SLA be more effective in improving public services?

In the past year or so, Singapore had seen a significant rise in disruption of public services – SMRT, SingTel, StarHub, M1, and Singapore Power.

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Beyond the horizon - managing a global supply chain

In spite of the past few years of economic uncertainty, the International Monetary Fund predicts that there will be a 3.7 percent increase in the global economic output this year. Businesses in Singapore are in an excellent position to reap the rewards of a global supply chain but only if they adopt a strategy of forward planning.

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Here's what Singapore's healthy business environment means for recruitment

The 2014 Page Personnel Singapore Salary & Employment Forecast reveals some 54% of all employers within finance, office support, IT, and sales and marketing believe current hiring activity for junior to mid level staff in Singapore is steady compared to 12 months ago.

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Here's why content may be king but distribution is queen

By now, all marketers in Singapore should have added content marketing to their lead generation tools. But as anyone in the content business knows, producing content is only half the story.

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Here's what 2 alpha cities like Singapore and Miami share in common - Part 2

Half the world across, and the Cargo Gateway of the Americas, alias the Port of Miami, is a major global logistics hub with Latin America and Caribbean representing 52% of the cargo business, and Asia-Pacific at 39%, with growing markets in East Asia, and recorded a movement of 901,454 TEUs in 2013.

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8 things you should know about the updated Singapore Employment Act

The Employment Act is Singapore's main labour law that seeks to ensure reasonable employment standards while balancing businesses' need to stay competitive.

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3 untapped ways for businesses in Singapore to engage the digital generation

Hardly a day goes by when we do not hear about the digital or the mobile revolution. The internet is awash with articles on how the digital age is upon us and ways for marketers to capitalise on mobile.

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Make a temporary contract work for you

Temporary contracts are gaining popularity in Singapore as employers look for flexible staffing solutions to fill short-term roles or assist with special projects without the commitment of a permanent hire. But are temporary contracts a win-win situation for both employers and candidates?

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Bonus season has ended in Singapore - should you stay or should you go?

As we get into the business end of the bonus season in Singapore, many employees are starting to consider whether they should jump ship once their bonus hits their bank account. We call this the ‘merry-go-round’ as the number of available jobs increases significantly whilst the total number of jobs stays static or even falls.

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