Almost half of Singaporeans prefer online payment methods: study

PayNow is the top choice for 18.2% of surveyed consumers.

Whilst credit cards continue to dominate the e-commerce payments landscape in Singapore, the use of real time bank payment services and e-wallets are on the rise, with 42% of local consumers preferring these methods of payments, a survey by payment network company Rapyd revealed.

Credit cards continue to be the top-most preferred payment method for online purchases, with 34.4% of the survey’s 500 respondents indicating such. Around 75% of the respondents also used a credit card for paying goods both online and offline in the months of March and April.

But national real-time e-payments scheme PayNow is rapidly closing the gap, with 18.2% of Singaporeans now naming it as their preferred payment method. The number of respondents who used the payment method for online and offline purchases over March and April now stands at 70%.

Meanwhile, 6.4% of the total respondents said that GrabPay is their preferred payment method, followed by PayPal with 4.8% saying that they favour this service.

Bank transfers and e-wallets are also gaining ground in the city. Around 43% of respondents used mobile banking to pay for goods and services online and offline in March and April. Over the same period, 44% used PayPal and 43% used DBS PayLah!

Other e-payment methods used were Apple Pay (20%), FavePay (19%), Google Pay (11%), Singtel Dash (10%), OCBC Pay Anyone (10%), and Samsung Pay (9%).

Singapore currently boasts of an e-commerce market value of $6.81b (US$4.9b), according to a separate study by J.P. Morgan, whilst it has a mobile commerce market value of $2.92b (US$2.1b). By 2021, e-wallet purchases are expected to make up 22% of all sales in the city.

The people you want to reach are already in this room.

Every quarter, SBR lands on the desks of the founders, CFOs, and directors running Asia's most consequential companies. Every day, they open our newsletter and read our website. It's a room that took twenty years to build — and it's the one most of our partners are trying to get into.

The good news is that the door is open. We work with companies on thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. The shape of the right partnership depends on what you're trying to do, which is why we'd rather start with a conversation than send a rate card.

If you have something this room should know about, tell us. We'll tell you honestly whether we can help, and how.

No rate cards until we understand the brief. It's a better use of everyone's time.

Book a meeting

| Or download the media kit (PDF)

240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia