Chart of the day: Singaporeans to spend more on travel in the next 12 months

Most Singaporeans want to fly abroad more than just go somewhere local.

This chart from a research report by Carousell Media Group and the Interactive Advertising Bureau Southeast Asia and India shows that most Singaporeans will focus their spending on international travel in the next 12 months.

Incubated over the past four months, this multi-language research study was conducted across five key markets—Singapore, the Philippines, Malaysia (for both Carousell and Mudah.my marketplaces), Vietnam (Chợ Tốt) and Hong Kong, with 61,600 respondents.

Singaporeans are the most willing to spend on international travel at 39%, above the average of 24% from all five countries. This is followed by domestic travel at 16%. Singaporeans' least spending priorities are property investment and house renovation.

According to the report, the results were not at all surprising given that Singapore is a global hub. It also has fewer travel restrictions than other countries in the region.

Follow the link for more news on

Carousell

Travel

If you've been wondering whether SBR could work for your company — yes, probably.

A lot of the companies we partner with started as readers. They'd been following our coverage for a while, saw their own customers and competitors in it, and eventually asked the obvious question: could we do something with you? The answer is usually yes. The shape of it depends on what you're trying to do.

The options are broader than most people assume — thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. Some partners use one channel; most use a mix. We figure out the right combination by starting with your brief, not with our rate card.

So if the question has been on your mind, here's the easy way to ask it.

We'll tell you honestly whether we can help, and how. It's a better use of everyone's time.

Book a meeting

| Or download the media kit (PDF)

240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia