Chart of the day: Singaporeans to spend more on travel in the next 12 months

Most Singaporeans want to fly abroad more than just go somewhere local.

This chart from a research report by Carousell Media Group and the Interactive Advertising Bureau Southeast Asia and India shows that most Singaporeans will focus their spending on international travel in the next 12 months.

Incubated over the past four months, this multi-language research study was conducted across five key markets—Singapore, the Philippines, Malaysia (for both Carousell and Mudah.my marketplaces), Vietnam (Chợ Tốt) and Hong Kong, with 61,600 respondents.

Singaporeans are the most willing to spend on international travel at 39%, above the average of 24% from all five countries. This is followed by domestic travel at 16%. Singaporeans' least spending priorities are property investment and house renovation.

According to the report, the results were not at all surprising given that Singapore is a global hub. It also has fewer travel restrictions than other countries in the region.

READ MORE: Experiences or things: What do tourists in Singapore spend more on

Follow the link for more news on

Join Singapore Business Review community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!


Italy brings its strong suits to Singapore’s fintech expo
Italian trade executive says 9 firms at the Singapore Fintech Festival 2023 exemplify the diverse range of products and expertise Italy can bring to the table.
Trust Bank sets the bar for digital banking in Asia Pacific
The digital bank targets to be Singapore's fourth largest retail bank, CEO Dwaipayan Sadhu said.
How brands can avoid inauthentic nostalgia marketing
A GlobalData expert flag inauthenticity in using throwback marketing and cite brand campaigns that are winning hearts.