, Singapore

Here's why Thai Beverage is literally getting a high from alcohol

Sales volume of spirits, beer look 'sustainable'.

According to CIMB, Thai Beverage closed out a difficult FY13 on a surprisingly high note.

After the unexpected 4 Sep alcohol excise tax hike caused a two week pause in sales, 4Q EBITDA came roaring back on 1) the implementation of price hikes that more than absorbed the excise duties hike; 2) pent-up demand as channel inventory
remains thin; and 3) sale of remnant lower-cost inventory.

Here's more from CIMB:

4Q sales volume of spirits and beer looked sustainable into 2014, and this could be a catalyst for share price outperformance.

FY13 net profit of Thb19.1bn was 14% ahead of our expectations and 7% higher than consensus.

4Q was all about getting a high from alcohol, both beer and spirits. Post excise duties hike in Sep, beer prices were raised 15-20%, white spirits 2-3% and brown spirits 10-12%.

A two week hiatus in beer sales in Sep, when clarity on the tax hike rules was sought, meant some pent-up demand for beer existed in 4Q; it showed.

For spirits, a lack of warning for this tax hike meant wholesalers could not stock up like they did in the past, so spirit volumes still rebounded 34% qoq. Channel inventory remains thin, so 4Q volumes look sustainable.

Join Singapore Business Review community
A NOTE FROM SINGAPORE BUSINESS REVIEW

If you've been wondering whether SBR could work for your company — yes, probably.

A lot of the companies we partner with started as readers. They'd been following our coverage for a while, saw their own customers and competitors in it, and eventually asked the obvious question: could we do something with you? The answer is usually yes. The shape of it depends on what you're trying to do.


The options are broader than most people assume — thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. Some partners use one channel; most use a mix. We figure out the right combination by starting with your brief, not with our rate card.


So if the question has been on your mind, here's the easy way to ask it.

We'll tell you honestly whether we can help, and how. It's a better use of everyone's time.