Keong Saik Bakery shuts Jewel Changi store earlier than planned

It will close due to rising costs and competitive pressures.

Keong Saik Bakery will be closing its Jewel Changi outlet on 23 October earlier than planned.

In a LinkedIn post, the company said the closure was due to rising costs and competitive pressures that many artisanal bakeries face.

Despite this, the group’s other outlets, Luzerne and Chip Bee Gardens, will continue to operate and extend dinner hours.

The people you want to reach are already in this room.

Every quarter, SBR lands on the desks of the founders, CFOs, and directors running Asia's most consequential companies. Every day, they open our newsletter and read our website. It's a room that took twenty years to build — and it's the one most of our partners are trying to get into.

The good news is that the door is open. We work with companies on thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. The shape of the right partnership depends on what you're trying to do, which is why we'd rather start with a conversation than send a rate card.

If you have something this room should know about, tell us. We'll tell you honestly whether we can help, and how.

No rate cards until we understand the brief. It's a better use of everyone's time.

Book a meeting

| Or download the media kit (PDF)

240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia