MEURAKI to double partners, expand gamified wellness platform

It is raising money from its first seed funding round.

MEURAKI PTE. LTD. plans to double its partner network by early 2026 as it tries to build a more immersive wellness platform that merges digital experiences with real-world engagement, its founder said.

“Wellness today is very fragmented,” founder Michelle Ngiam told Singapore Business Review. “We want to weave together the different pillars of wellness into one system.”

The Singapore startup operates a gamified wellness app that hosts a marketplace of 50 to 60 brands offering supplements, therapy, counselling, and childhood enrichment programs.

The marketplace is being rolled out through the fourth quarter of 2025, whilst the platform’s gaming and reward features are already live.

“We combine technology, real-world experiences, and real rewards to help people build sustainable well-being habits through play and adventure,” Ngiam said via Zoom.

Users earn promo cards or discount codes by completing in-app quests or joining Meuraki’s live wellness events, which feature activities linked to fitness and mindfulness.

The company recently held its INNERDRIVE™ event at Funan, as part of the official Grand Prix Season Singapore (GPSS) 2025 inspired by Formula 1 racing, and the MEURAKI Genesis Village Festival at Gardens by the Bay.

Ngiam said these events not only enhance user engagement but also attract collaboration from brands. “They can come on board and support us in many different ways—whether it's cash, sponsorship, or in-kind partnerships,” she said.

To accelerate product development and regional expansion, MEURAKI is raising money from its first institutional or seed funding round. Ngiam did not disclose the target amount but said the capital would support product enhancements and expansion beyond Singapore.

“We’re looking at potentially running all these experiences outside Singapore,” she said. The company’s ambition is to grow the MEURAKI community to up to 10,000 by the end of 2025 as they expand their ecosystem and deepen engagement locally, with a target of around 30,000 by 2026.

“What we’re working on is to build the marketplace further, bring in more brands and experiences, and grow our user community through the app,” Ngiam said.

She added that MEURAKI’s goal is to position itself as Southeast Asia’s leading gamified wellness platform.

“Our long-term goal is simple—to make wellness rewarding,” Ngiam said. “It should be immersive, transformational, and instinctive, like an adventure that people want to keep returning to.”