Chart of the Day: This graph shows Singaporeans' biggest fears about aging

Almost 60% are worried over medical costs.

According to a recent Nielsen survey, the top three concerns that Singaporean consumers fear about aging are: not having enough money for medical costs (58%), losing the ability to care for basic needs (57%) and losing physical agility (56%).

After retirement, more than three quarters of Singaporean respondents would like to focus on staying physically and mentally fit (77%) and spending time with their family (63%) and eating healthy (44%).

Here's more:

When asked if the respondents became too old to care for themselves and cannot live alone, what would be their most realistic living arrangements -; nearly two in five respondents in Singapore say that they plan to live at home with their spouse (38%) while 17 percent said that they will stay with their children, live in an assisted living facility (17%) or in a nursing home (16%). In other markets in Southeast Asia, more people plan to live with their children.

Advertising messaging is not resonating among more than half respondents in Singapore (55%) who say they don’t see ads that reflect older consumers. Substantial percentages of Singaporean respondents also find it difficult to navigate assistance from service-oriented industries like finance (46%), housing (45%), meal-delivery providers (42%), transportation (41%) and medical insurance (38%).

On the product front, more work is necessary to cater to seniors who often have special nutritional needs or dexterity limitations or desire smaller-sized food portion packaging. Almost half of respondents in Singapore say they cannot find foods that meet special nutritional diets (47%), more than four in 10 (45%) say it is difficult to find product labels that are easy to read and 41 percent have trouble locating packages that are easy to open.

If you've been wondering whether SBR could work for your company — yes, probably.

A lot of the companies we partner with started as readers. They'd been following our coverage for a while, saw their own customers and competitors in it, and eventually asked the obvious question: could we do something with you? The answer is usually yes. The shape of it depends on what you're trying to do.

The options are broader than most people assume — thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. Some partners use one channel; most use a mix. We figure out the right combination by starting with your brief, not with our rate card.

So if the question has been on your mind, here's the easy way to ask it.

We'll tell you honestly whether we can help, and how. It's a better use of everyone's time.

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240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia