JobStreet undergoes regional rebranding after 23 years

This is to enhance job matching experience.

Online job portal JobStreet is undergoing a regional brand refresh after 23 years, as it has unveiled a new logo and look to complement the features it is introducing to job seekers.

In Singapore, the brand refresh was kicked off in late December 2020.

Amongst the features are the AI-driven job recommendations for a more personalised job search experience, and the enhanced mobile application to allow candidates to apply on the go.

"Our vision remains focused on improving lives through better careers, especially after a challenging 2020. By providing expertise and inspiration, we’re here to help solve the immediate job and recruitment needs that will shape the future of job seekers and companies,” JobStreet Singapore country manager Chew Siew Mee said.

Formerly known as JobStreet.com, the job portal also has local presence in Malaysia, Indonesia, Vietnam, and Philippines. It currently services a total over 230,000 corporate hirers and over 15 million job seekers in its database.