Level3AI targets enterprise AI growth after raising $16.6m

The plan is to build on partnerships in markets where it already operates.

Level3 AI Pte Ltd. is scaling its enterprise AI agents across its Asia-Pacific markets, aiming to automate customer engagement whilst maintaining what it describes as human-quality service.

Co-founder and CEO Harry Yu said the company plans to deepen its presence through existing partnerships and expand deployments amongst enterprise clients already operating in the region.

“The plan is to build on partnerships in markets where we already operate,” he told Singapore Business Review. He declined to share specific markets but said several projects are under way, ranging from proof-of-concept work to live production trials and parallel system testing.

Founded in 2024 by Yu and Zachary Wang, Level3AI developed an AI agent named Emily to handle customer engagement tasks such as inquiries, requests and service workflows.

Clients include car-sharing firm GetGo Technologies Pte. Ltd, online marketplace digital marketplace Carousell Pte. Ltd, and Minden International Pte. Ltd, which operates the yuu Rewards loyalty programme.

Yu said the company differentiates itself by combining large language models with a rule-based control system.

This structure ensures that critical decisions follow fixed logic, whilst human supervisors—referred to internally as “bot managers”—oversee performance.

About 80% of interactions are automated, with the remaining 20% subject to human review to reduce errors.

Drawing on his experience at Singapore’s Agency for Science, Technology and Research and mobility startup Neuron Mobility Pte. Ltd., Yu said many companies focus heavily on data systems but neglect frontline customer engagement.

“Everyone was trying to solve the data layer, but no one was solving the customer engagement layer,” he said via Zoom.

Level3AI works with clients over a 12-week onboarding period to convert internal procedures into structured workflows that AI systems can execute consistently.

The company recently raised $16.6m in seed funding led by venture capital firm Lightspeed Management Company LLC. Yu said the capital would support research and development, hiring, and deeper enterprise penetration across the region.

“This funding is not about survival,” Yu said. “It’s more about what we can unlock, how we can use the funding to fast-track our vision to become the most trusted go-to partner for customer engagements.”

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