Photo by Lars Kienle on Unsplash

4 in 10 consumers will boycott organisations that do not reduce data-related pollution

Two per cent of global energy-related pollution emissions are caused by data centres.

Almost half of the consumers in Singapore (48%) will stop buying from companies that are willfully causing environmental damage by failing to control how much unnecessary or unwanted data it is storing, data from Veritas Technologies’ latest research showed.

According to the research, consumers are concerned that 2% of global energy-related pollution emissions are caused by data centres, which is why they (58%) also believe it’s the responsibility of the organisations that store their information online to delete it when it’s no longer needed. 

Two-thirds of consumers also want organisations to focus more on controlling the negative impact of online data storage on the environment which they can do by encouraging customers to close unused or inactive accounts and or providing guidance on deleting obsolete information they no longer need or want.

READ MORE: Singapore emerges as top APAC market in global data centre report

 “To lead the way for Singapore’s decarbonisation journey, business leaders need to be more conscious about the environmental impact – burgeoning but often overlooked – of their business operations,”  Andy Ng, VP and managing director of Asia South and Pacific Region at Veritas Technologies, said.

By 2023, data centres are expected to use as much as 8% of all electricity on the planet.

On average, half of the data enterprises store is redundant, obsolete or trivial (ROT) and another 35% is “dark” with unknown value, added Veritas Technologies. 

Follow the link for more news on

Join Singapore Business Review community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!