IMDA launches bootcamp to drive AI adoption and transform businesses

The scheme aims to help firms build practical use cases and leave with a scaling roadmap.

The Infocomm Media Development Authority (IMDA) has launched the Digital Leaders Accelerator Bootcamp (DLAB) to help local enterprises adopt AI, as part of the National AI Impact Programme.

Announced today by Minister Josephine Teo, the bootcamp builds on IMDA’s Digital Leaders Programme, running since 2021.

Targeting business leaders of digitally progressive companies, DLAB is a hands-on programme where participants implement practical AI projects and leave with an actionable roadmap for scaling adoption.

It combines technical guidance with organisational readiness, covering AI transformation, change management, and workflow redesign. IMDA aims to support 2,000 Digital Leaders under the Digital Leaders Programme over the next three years.

As a start, the programme will be run with Boston Consulting Group and EY-Parthenon, offering coaching on identifying high-impact opportunities, designing solutions, testing small-scale projects, and planning full-scale implementation. Early-value projects are designed to deliver results within three months.

The inaugural session begins on 26 March with EY-Parthenon, followed by Boston Consulting Group in the second quarter. IMDA plans to expand the programme with more industry partners to support enterprises across sectors.

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