G.H.Y Culture & Media units, iQIYI enter joint production deals

The group sees this as an opportunity to expand its entertainment offerings and revenue streams.

G.H.Y Culture & Media Holding subsidiaries, Tianjin Changxin Film & Media and Beijing Changxin Film & Media have separately entered into joint production agreements with Beijing iQIYI Technology.

The parties will jointly produce two short-form dramas titled "Strange Legend of Tang Dynasty and The Ferry Man: 10th anniversary, which have completed filming and are currently in post-production.

The group said it is an opportunity to expand its entertainment offerings and revenue streams.

Additionally, such productions are expected to leverage iQIYI's extensive distribution network and marketing capabilities.

The people you want to reach are already in this room.

Every quarter, SBR lands on the desks of the founders, CFOs, and directors running Asia's most consequential companies. Every day, they open our newsletter and read our website. It's a room that took twenty years to build — and it's the one most of our partners are trying to get into.

The good news is that the door is open. We work with companies on thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. The shape of the right partnership depends on what you're trying to do, which is why we'd rather start with a conversation than send a rate card.

If you have something this room should know about, tell us. We'll tell you honestly whether we can help, and how.

No rate cards until we understand the brief. It's a better use of everyone's time.

Book a meeting

| Or download the media kit (PDF)

240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia