Wellness top Singaporean travellers' priorities: report

This is followed by cultural activities and adventurous trips.

Most Singaporeans are prioritising rest, relaxation, and peace of mind in their travel plans, with 74% choosing resort and wellness-focused holidays, according to the Allianz Partners travel index.

Cultural activities come next, appealing to half of travellers, whilst 43% are looking for more adventurous trips.

“Whilst cost-of-living is front of mind for many Singaporeans, travel intentions remain high for many, especially for rest and relaxation,” said Vinay Surana, managing director of Asia Pacific, Middle East, and Africa at Allianz Partners.

“With the peak mid-year holidays approaching, we expect that travel demand will remain high across age groups and will continue throughout the rest of the year,” Surana added.

Destination-wise, most Singaporeans are planning to travel within Asia (52%) and Oceania (19%), followed by the UK and Europe (9%), North America or Canada (4%), and South America or the Middle East and North Africa (2%).

Most Singaporean travellers are planning to spend between $1.2k and above $3k per trip in the coming year.

The research suggests that the affordability, adventure on offer, and geographical proximity are helping make Asia the go-to destination for many.

Moreover, 30% more travellers with a lower travel budget ($1.1k and below) are likely to pick Asia as a travel destination than those with a higher budget (over $3k).

Almost twice as many travellers in the over-50 age group than in the 18-to-29 age group will spend more than $3k on their holidays, indicating this generation is prioritising their discretionary spend towards travel.

On average, compared to other markets in APAC, Singaporeans budget less for travelling, behind travellers from Australia, New Zealand, Mainland China, and Hong Kong SAR. India budgets the least for travel, followed by Japan.

Furthermore, word of mouth and social media influence Singaporeans when selecting their holiday destinations.

More than half of all Singaporeans (67%), whether planning to travel or not, stated that they are inspired by recommendations from family and friends when it comes to travel locations.

Similarly, the majority of APAC travellers rely on recommendations from family and friends, but there is more reliance on social media amongst Chinese and Hong Kongers.

Those who intend to travel also cite social media as a key source of inspiration when selecting their destination, with YouTube (69%) being the main source, followed by Instagram (56%) and Facebook (53%).