Mediacorp and Mastercard launch first ad-to-transaction tracker

The solution integrates transaction-based signals with TV and digital inventory.

Mediacorp and Mastercard have entered a strategic partnership to launch Singapore’s first end-to-end media measurement solution using anonymised and aggregated transaction insights.

The solution integrates Mastercard’s transaction-based signals with Mediacorp’s omnichannel inventory across television, radio, digital, social and out-of-home platforms.

It is designed to measure how media exposure translates into outcomes such as store visits and purchase behaviour.

This creates a closed-loop measurement framework that directly connects media delivery to measurable business outcomes, Mediacorp said in a media release.

Moreover, advertisers can track market share shifts and benchmark performance against competitors within their category.

Campaign effectiveness can be assessed across platforms based on commercial impact rather than proxy metrics such as impressions or engagement.

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