Affluent investors in SG demand more integrated wealth management solutions: survey

Wealthier individuals are particularly receptive to automated solutions. 

High-net-worth investors in Singapore are increasingly demanding integrated wealth management solutions, driven by the growing adoption of technology to preserve and grow their assets, according to a survey by Moomoo. 

The study, which polled over 800 users with investable assets of at least US$744,810 (S$1m), highlighted a shift towards hybrid advisory models that combine technological tools with traditional human expertise. 

Nearly 70% of investors across all wealth tiers are at least moderately comfortable with using technology to manage their finances, with wealthier individuals particularly receptive to automated solutions. 

"Wealth management has traditionally been characterised by its high human touchpoint, with its highly personalised and face-to-face interactions between clients and their financial advisors," Ryan Wu, Head of Private Wealth and Institutional Business, Moomoo Singapore, said. 

"These high-net-worth individuals typically lead successful and busy lives, traditionally relying on the expertise of wealth managers to navigate the investment landscape and manage their portfolios." 

Rainie Miao, managing partner of institutional and private wealth services at Futu Group, noted that high-net-worth clients increasingly expect hybrid advisory services blending technology and human interaction. This shift is especially pronounced amongst millennial investors, who demand embedded digital services tailored to their needs. 

The top three key digital features wealthy clients desire include holistic portfolio tracking and performance analysis tools, integration with existing financial accounts and platforms, and automated personalised investment advice. 

Miao advised wealth-tech providers and digital brokerages to prioritise these features to meet evolving investor demands. 

Asia remains a critical market for private wealth management, with financial hubs like Singapore poised for rapid expansion. 

HSBC projected the region's financial assets to reach US$50.65t by 2025. This growth will be bolstered by a significant generational wealth transfer to younger, tech-savvy investors who prefer digital channels for wealth solutions and services. 

Despite the increasing role of technology, human expertise remains essential, particularly for clients with complex financial needs.

Moomoo emphasised the importance of investing in advisor augmentation technologies, which allow wealth managers to efficiently handle larger portfolios, generate data-driven insights, and dedicate more time to value-added activities like financial planning and relationship building.