SJ Capital defends “slower-than-expected” sales performance of Jool Suites

Marketing agents were quoted prior to its launching on July 28 that the project will be a one-day sell out but it did not turn out that way.

On September 12, Singapore Business Review reported that the shoebox apartment at Farrer Park still has 9 out of its 52 units unsold in six weeks. The story could be found here.

Late yesterday, Sept 14, SBR received an email from SJ Capital explaining that the sales turnout was affected by the Hungry Ghost Festival.

“We would like to update you on the sale units. As at to-date (Sept.14), we have already sold 10 units of the penthouse and 35 units of typical. We launch on 28th July, three days before Chinese Hungry Ghost month began. For the first 3 days of sale, we have sold 45% of the units. And during the "Hungry Ghost month" we sold about 35%.” SJ Capital’s account manager Bernice Chow said.

Ms. Chow said that the average selling price is between $1,500 to $1,700 and the company have no any plan to adjust the selling price at the moment.

“The location of the project makes it a good buy. It is easily accessible with nearby transport facilities. There are two shopping malls, game centre and also medical centre. The rental yield is attractive too,” she said.

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