Return of the prodigal: SingTel’s Optus could be on its way to recovery

SingTel pours $1.4b into struggling subsidiary.

The black sheep is coming back into the fold. Recent upgrades by SingTel’s Optus are set to bring the SingTel subsidiary onto a better earnings path starting FY16.

This is welcome news for SingTel, which has allotted $1.4b for Australian mobile expansion in 2015.

Optus’ updated My Plan Plus mobile plans offers significant increases in data allowances while remaining significantly cheaper compared to Telstra, its leading competitor.

This move is seen as Optus’ effort to regain its footing in mobile phone subscriptions after it lost 160,000 mobile subscribers in FY14 across both prepaid and postpaid bases.

According to the CIMB, “We noted in our review of SingTel’s FY14 result that Optus’s recent and proposed network expansion and the use of 700MHz spectrum to expand regional coverage, would likely place Optus on a stronger earnings path from FY16.”

Here’s more:

We see competitive pressure in the Australian mobile market increasing through
FY15, slowing industry mobile service revenue (MSR) growth. We think MSR is
likely to pick up from FY16 with growing use of devices, M2M and data usage.

Although we think Optus will do well to hold the network differential between it
and Telstra at current levels through FY15, we expect it will be in a stronger
position to win back share at the premium end of the mobile subscriber market by
FY16.

We continue to like SingTel as an investment and retain our Add rating and
SOP-based S$4.10 target price. Key risks are mobile competition in Australia from
Telstra and VHA and Optus’ execution of its network rollout.

Join Singapore Business Review community
A NOTE FROM SINGAPORE BUSINESS REVIEW

If you've been wondering whether SBR could work for your company — yes, probably.

A lot of the companies we partner with started as readers. They'd been following our coverage for a while, saw their own customers and competitors in it, and eventually asked the obvious question: could we do something with you? The answer is usually yes. The shape of it depends on what you're trying to do.


The options are broader than most people assume — thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. Some partners use one channel; most use a mix. We figure out the right combination by starting with your brief, not with our rate card.


So if the question has been on your mind, here's the easy way to ask it.

We'll tell you honestly whether we can help, and how. It's a better use of everyone's time.