SingTel to rejoin Telstra mobile war as Optus sales fall 14%

Who will win this battle?

According to a report by Bloomberg, Singapore Telecommunications Ltd. (ST) will renew a push to win mobile users against Telstra Corp. (TLS) in Australia after currency moves and a focus on profitability drove its quarterly sales in the country down 14 percent.

“We see a very exciting opportunity for us to regain market share,” Kevin Russell, country chief of SingTel’s Australian unit, Optus, said on a call after the company reported earnings today.

Read full report here.

If you've been wondering whether SBR could work for your company — yes, probably.

A lot of the companies we partner with started as readers. They'd been following our coverage for a while, saw their own customers and competitors in it, and eventually asked the obvious question: could we do something with you? The answer is usually yes. The shape of it depends on what you're trying to do.

The options are broader than most people assume — thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. Some partners use one channel; most use a mix. We figure out the right combination by starting with your brief, not with our rate card.

So if the question has been on your mind, here's the easy way to ask it.

We'll tell you honestly whether we can help, and how. It's a better use of everyone's time.

Book a meeting

| Or download the media kit (PDF)

240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia