FXMedia Internet launches e-greeting apps using A*STAR technology

A*STAR’s latest technologies, including 3D Face Modeling for e-greeting apps, to be showcased at CommunicAsia.

FXMedia Internet, A*STAR’s first licensee of the 3D Face Modeling technology, will launch the e-greeting card application – e-motions at CommunicAsia 2011 on Tuesday. Founded in 1994, FXMedia specializes in online marketing and web-based applications for corporate enterprises and government agencies. The company is now adopting the 3D Face Modeling technology on various platforms to create more scalable and interactive programs for entertainment and education.

"We are delighted to work with Exploit Technologies and the Institute for Infocomm Research to leverage the 3D Face Modeling technology to develop innovative e-greeting card solutions, and the endless possibilities for entertainment and education purposes," said Mr. Mark Wong, Director of FXMedia Internet Pte Ltd.

The 3D Face Modeling Technology, developed by the Institute for Infocomm Research (I2R) - a research institute of A*STAR, transforms a front face photo into a high resolution 3D object file. It automatically detects facial features and does not require markers to be placed on the user’s face prior to camera capture.

“In anticipation of the growing demand for self-service and functional applications to create 3D objects, we funded a project to web-enable the technology to support B2C and B2B operations,” said Mr. Philip Lim, Chief Executive Officer of Exploit Technologies, the marketing and commercialisation arm of A*STAR.

Prof Lye Kin Mun, Executive Director of I2R, said, “I2R is excited to launch the 3D Face Modeling Web Service at CommunicAsia 2011. Companies can apply this easy-to-use and economical web service in their businesses to achieve a competitive advantage in the market. We encourage companies to try out this web service at our booth and experience how it can benefit your business.”

In conjunction with the introduction of the web service, a 3D Face Application competition would also be announced. Students and professionals are encouraged to develop desktop and mobile applications using the 3D Face Modeling Web Service, according to an A*STAR report.

Besides the 3D Face Modeling Web Service, A*STAR would also have on display the following technologies:

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