Singapore brand value hits $105b as Grab tops growth list

Grab stood out as the fastest-growing Singaporean brand this year, with its brand value surging 85% to $1.47b (US$1.1b).

Singapore’s 100 most valuable brands have reached a combined brand value of $105b (US$78.4b) in 2025, according to Brand Finance’s latest Singapore 100 report.

Grab stood out as the fastest-growing Singaporean brand this year, with its brand value surging 85% to $1.47b (US$1.1b). Its growth was powered by a resurgence in food delivery, continued momentum in its mobility services, and increased adoption of AI features across its platform.

Changi Airport and Marina Bay Sands ranked as Singapore’s second and third strongest brands respectively, both earning top AAA+ brand strength ratings.

Changi’s brand value rose by 13% to $1.02b (US$765m). Marina Bay Sands, whilst seeing a slight decline in brand value, maintained a high Brand Strength Index score of 93.9 out of 100.

Other key non-banking performers included Singtel, which grew by 2% to $5.4b (US$4.1b), supported by gains in AI and data centre investments. Singapore Airlines held steady in seventh place with a 22% brand value increase to $3.6b (US$2.7b).

Agoda entered the top 10 for the first time, with a brand value of $2.01b (US$1.5b), whilst FairPrice climbed to 11th place after a 19% boost to $1.6b (US$1.2b).

Property technology platform PropertyGuru also made its mark, ranking 69th with a brand value of $100m (US$75m).

Sustainability is increasingly influencing brand perception. FairPrice was recognised as the leading Singaporean brand for environmental and social sustainability, whilst Changi Airport led in governance-related sustainability.