DBS introduces new card design
The bank releases a new card design featuring Singapore’s skyline.
The new POSB Everyday Card, which reflects Singapore’s contemporary look, combines advanced card technology with benefits to further complement Singaporeans' daily spending needs, a DBS report said Tuesday.
The card features ATM function, Ez-Link purse, MasterCard PayPass, and an embedded EMV Smart Chip to bring more convenience and security to cardholders.
Ooi Huey Tyng, Senior Vice President & Head, Cards and Unsecured Loans, DBS Bank, said, “With over 400,000 cardholders, the POSB Everyday Card is testament to the popularity of the Card and the affinity Singaporeans have with the POSB brand. In addition to adding on more cardholder benefits so as to make everyday transactions even more affordable, we also set out to create a card that Singaporeans can take pride in owning.”
As part of the relaunch campaign, the POSB Everyday Card will be the first to use Moove Media’s latest taxi advertising, Moove Jewel, a multi-faceted rooftop display, to showcase its new look from 1 July onwards.
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