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MEDIA & MARKETING | Staff Reporter, Singapore

Inbound sets up shop in Singapore

It will serve as the company’s hub for the APAC region.

London-based inbound marketing consultancy The B2B Marketing Laboratory has opened an office in Singapore as part of its expansion into Asia-Pacific and support its international customers in the region.

The B2B Marketing Laboratory’s new office in Singapore is located at the Marina Bay Sands and will provide round-the-clock support for international clients who require digital marketing support, consultancy, and training. The company was founded in 2012 as part of the itpr Group.

The Singapore office will be headed by Vice President for Asia Georgina Verdonk Sim, who has previously worked in Motorola Solutions in Singapore, the United Kingdom, and Chicago in the United States. She will be supporting The B2B Marketing Lab’s Managing Director, Verity Dearsley, who is based in London.

“With The B2B Marketing Lab now operating in both London and Singapore, our presence in the Asia-Pacific region will enable us to develop new business activity and grow our organisation across the continents,” said Verdonk Sim.

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