Singaporeans work the longest hours among top cities

More than 8 hours of work a day boosts shoebox popularity.

According to recent study by Savills, shoebox units appeal most to young working population. It argues that as economies have undergone a structural shift from manufacturing to services, economic activity has become increasingly concentrated in core locations, putting a strain on often overburdened transport networks.

The need for convenience, it said, often as a result of longer working hours (particularly true of global financial markets) has also helped to bolster the popularity of living close to work.

"This shift has been made much easier by steadily improving 24/7 social infrastructure, allowing a level of convenience only dreamt of by parents and grandparents. Twenty-four hour convenience stores, take-away
services, lifestyle coffee shops to relax in and vast air-conditioned shopping malls, as well as the array of bars and restaurants on offer in the heart of any city, have all lessened our reliance on the home as a place to dwell," it said.

Based on the graph shown at the right corner, Singaporeans work the longest hours at 46 hours per week.

If you've been wondering whether SBR could work for your company — yes, probably.

A lot of the companies we partner with started as readers. They'd been following our coverage for a while, saw their own customers and competitors in it, and eventually asked the obvious question: could we do something with you? The answer is usually yes. The shape of it depends on what you're trying to do.

The options are broader than most people assume — thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. Some partners use one channel; most use a mix. We figure out the right combination by starting with your brief, not with our rate card.

So if the question has been on your mind, here's the easy way to ask it.

We'll tell you honestly whether we can help, and how. It's a better use of everyone's time.

Book a meeting

| Or download the media kit (PDF)

240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia