Chart of the Day: Singapore lags Japan and China with e-commerce use

E-commerce comprised 5% of total retail.

This chart from Credit Suisse shows that Singapore falls behind China, US, and Japan in terms of e-commerce usage.

In 2017, Singapore e-commerce comprised 5% of the country's total retail.

Meanwhile, e-commerce comprised 23% of total retail in China and 8% of retail in the US.

Singapore still beat other ASEAN countries, however. The proportion of e-commerce in total retail in Indonesia is at 3%, nearly 2% in Malaysia and Thailand, and 1% in Vietnam and the Philippines.

Credit Suisse said with 158 million middle class consumers, ASEAN is often seen as the next frontier for the e-commerce market, but e-tailing -- online retailing -- is still at China's levels in 2010.

The firm said the entry of Chinese tech giants could change the ASEAN e-commerce scene significantly.

If you've been wondering whether SBR could work for your company — yes, probably.

A lot of the companies we partner with started as readers. They'd been following our coverage for a while, saw their own customers and competitors in it, and eventually asked the obvious question: could we do something with you? The answer is usually yes. The shape of it depends on what you're trying to do.

The options are broader than most people assume — thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. Some partners use one channel; most use a mix. We figure out the right combination by starting with your brief, not with our rate card.

So if the question has been on your mind, here's the easy way to ask it.

We'll tell you honestly whether we can help, and how. It's a better use of everyone's time.

Book a meeting

| Or download the media kit (PDF)

240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia

Top News

'Christian Horner: Unfiltered' Comes to Singapore During F1 Week

The former Oracle Red Bull Racing Team Principal headlines a one-night-only live conversation on leadership, team culture and life at the pinnacle of Formula 1

Leisure & Entertainment

9 hours ago

SC Capital acquires townhouse compound in Chung Hom Kok, Hong Kong