, China

Wilmar’s 5% price increase to pose ‘insignificant’ impact

Wilmar’s increased cooking oil prices may no longer restore its margin back to US$40/MT, says DBS.

According to DBS, the price increase would only raise Wilmar's FY11F and FY12F net profit by 0.7% and 1.1%, respectively.

Here’s more from DBS:

Bloomberg yesterday reported that Wilmar was raising its cooking oil prices in China by an average of 5%. This was confirmed by the company which had informed their dealers yesterday of the c.5% price (average) increase across their range of cooking oil products and that the price
increase is effective from yesterday.

In July 2011, we estimated that the removal of the price cap were to restore Wilmar's Consumer segment margin back to c.US$40/MT (i.e. to levels before price controls were imposed in Nov 2010, vis-a-vis US$33 in 1Q11), Wilmar's FY11F and FY12F net profit would increase by
1.1% and 2.3%, respectively.

However, raw material prices have since increased, and in our view a 5% increase this time may no longer restore its margin back to US$40/MT. Therefore, assuming that net ASP is the same as the raw material cost, a 5% increase would raise Wilmar's FY11F and FY12F net profit by 0.7%
and 1.1%, respectively.

In our estimates, Wilmar's Consumer segment contributes approximately 31% and 6% of Wilmar's FY11F Revenue and EBIT, respectively. Hence, while we see this development as positive for Wilmar, the impact is insignificant, in our estimation. Wilmar will announce its 2Q11 results on Friday, 12 Aug11 and we will be reviewing our numbers then. For now, our Buy rating and S$6.25 TP are unchanged.  

Photo credit: noodlepie

Join Singapore Business Review community
A NOTE FROM SINGAPORE BUSINESS REVIEW

If you've been wondering whether SBR could work for your company — yes, probably.

A lot of the companies we partner with started as readers. They'd been following our coverage for a while, saw their own customers and competitors in it, and eventually asked the obvious question: could we do something with you? The answer is usually yes. The shape of it depends on what you're trying to do.


The options are broader than most people assume — thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. Some partners use one channel; most use a mix. We figure out the right combination by starting with your brief, not with our rate card.


So if the question has been on your mind, here's the easy way to ask it.

We'll tell you honestly whether we can help, and how. It's a better use of everyone's time.