8x8 bags SBR International Business Awards 2025 for CPaaS solution

The 8x8 platform helps businesses automate personalised customer interactions without the complexity of extensive development.

8x8, provider of the industry’s most integrated platform for CX, earned the prestigious Singapore Business Review (SBR) International Business Awards 2025 in the Communications category for its Communications Platform-as-a-Service (CPaaS) platform that has served as a key enabler of business communications and customer experience (CX).

SBR International Business Awards celebrates the outstanding achievements of foreign companies operating in Singapore, highlighting their impactful projects and innovative strategies.

8x8’s CPaaS capabilities provide ready-to-use solutions and low-code/no-code application programming interfaces (API) that seamlessly integrate communication capabilities— SMS, voice, video, and messaging apps—into internal and external workflows.

The solution stands out in its ability to unify customer interactions across all preferred channels whilst maintaining security, scalability, and compliance. It supports omnichannel engagement, voice capabilities, seamless video integration, and security solutions to power essential business functions like authentication and fraud prevention, marketing and communications, customer support, and operations. Additionally, it leverages AI-powered chatbots and intelligent automation to streamline workflows, enhance self-service options, and deliver faster, more personalized customer experiences at scale.

With a robust infrastructure and direct connections to over 160 mobile network operators across more than 190 countries, 8x8 guarantees high delivery rates and performance reliability. Its data centres across Asia, Europe, and the US - including a dedicated facility in Indonesia - also ensure minimal latency and compliance with local regulations.

These functionalities help businesses automate personalised customer interactions without the complexity of extensive development. From streamlining support services and delivering timely alerts to driving engagement across channels, they can create exceptional, scalable communication experiences that deliver tangible results - boosting revenue, improving operational efficiency, enhancing customer satisfaction, and accelerating time-to-market.

“This recognition by the SBR International Business Awards is a tremendous honor and illustrates the impact we’re making across the region and the value our CPaaS solutions bring to businesses,” said Stephen Hamill, General Manager, CPaaS at 8x8, Inc. “We're proud to help our customers connect with their audiences in more meaningful and efficient ways, and this award is a great reminder to keep pushing forward.”

8x8 has customer interactions across messaging, voice and video channels increased more than 43% YoY in Q3 FY 2025. The total number of interactions reached almost half a billion per month in December 2024, an increase of 59% compared to December 2023.  

Customers are seeing real value from the CPaaS solution. Amongst its successes is a Thai duty-free retailer that reduced its operational costs by 30% whilst efficiently engaging 850,000 customers. A Philippine food delivery platform saved hundreds of hours in manual communication and boosted productivity by 25%. Additionally, a Philippine neobank achieved 170,000 OTP messages sent in under 30 minutes with a 95% deliverability rate.

Given its triumphs, the company’s CPaaS solution is strengthening its APAC presence as part of its next growth phase, further scaling its CX solutions. It is also expanding its contact centre solutions in the region, integrating CPaaS with artificial intelligence-driven automation, self-service, and real-time insights for superior omnichannel support.

8x8 CPaaS is a core component of the 8x8® Platform for CX which seamlessly unites contact centre, unified communications, and communication APIs to help organisations connect customers and teams globally, empowering CX and IT leaders with AI-powered performance and insights to make smarter decisions, delight customers, and drive lasting business impact.

About 8x8 Inc.
8x8, Inc. (NASDAQ: EGHT) connects people and organisations through seamless communication on the industry's most integrated platform for Customer Experience—combining Contact Center, Unified Communication, and CPaaS APIs. The 8x8® Platform for CX integrates AI at every level to enable personalised customer journeys, drive operational excellence, and insights, and facilitate team collaboration. We help customer experience and IT leaders become the heartbeat of their organisations, empowering them to unlock the potential of every interaction. For additional information, visit www.8x8.com, or follow 8x8 on LinkedIn, X, and Facebook.

The SBR International Business Awards is presented by Singapore Business Review Magazine. To view the full list of winners, click here. If you want to join the 2026 awards programme and be acclaimed for your company's outstanding contributions in Singapore's vibrant business landscape, please contact Jane Patiag at [email protected].