Forming new connections and bridging gaps

Leap Commerce wins at SBR National Business Awards 2022.

The value of digital platforms and enhancing digital operations skyrocketed following the onset of the COVID-19 pandemic, as consumers were forced to stay home and rely on the internet and social media platforms to stay connected. Leap Commerce understood the challenges and new demands, and in doing so, was awarded the Social Media Marketing and Supply Chain awards at the SBR National Business Awards 2022. 

The awards programme recognises breakthroughs, key innovations, and major business players in Singapore. Leap Commerce distinguished themselves with their effective social media marketing campaign and innovative supply chain solutions. 

SK-II reaching new heights thanks to Leap Commerce 

As a leading eCommerce enabler in Asia Pacific, Leap Commerce works with more than 80 brands with its over 100 dedicated team members and over 200 shared team members, helping them grow 50 times in over four years. Managing over 300 stores in 18 different platforms and eight countries, end-to-end solutions offered by Leap have helped it keep its clients, losing none out of all its clients in the last 4 years. 

SK-II, a Japanese cosmetic brand, engaged with Leap Commerce in order to launch its Lazmall flagship stores across Singapore, Malaysia, Thailand, and Indonesia in 2021, which has been its only online launch initiative for the Japanese brand across the globe for the year. 

Leap Commerce facilitated the digitisation of the entire customer journey and experience whilst leveraging customer data to provide curated offerings, such as brand experiences and interactions. 

The company also approached the launch with a customer-centric perspective, such as the roll-out of curated sets and exclusive premium packaging for the SEA region, expansion of the array of product bundles to target larger customer profiles, and targeted ads that use SEO, multi-platform in-app ads, and social ads. 

All these efforts resulted in a 148% YoY sales growth for SK-II compared to 2019, and approximately six to 15 times return on investment from its revenue and securing 3rd place in Lazada’s Skin Care Category. This demonstrates that brands can virtually reach and interact with their consumers in a highly-personalised and efficient manner. 

Multi-brand supply chain solutions through an e-System

Taking control of supply chain processes rather than outsourcing is what sets Leap Commerce apart from its competition, as this initiative aims to achieve integration across marketplace platforms across the SEA region. To achieve this, in-house tailored solutions were provided to clients to address their specific supply chain needs, unlocking new growth from the expanding e-commerce value chain. 

Developing regional and local resources and systems in a timely manner to address the disjointed regional supply chain and e-commerce operation involved over 100 dedicated personnel and 200 shared service personnel. Addressing the e-commerce operations aspect involves differing import/export/product rules, regulations and licenses, e-distribution/fulfilment, and VAS service (labelling, tagging, etc). 

The middleware system is designed to handle extensive PI linkages and to build and plug customised functions for stock and catalogue management, order and fulfilment, and analytics, with the company continuing to explore and venture into new and growing opportunities and trends in the supply chain such as ESG, resiliency, and agility. 

Providing solutions to supply chain issues experienced by their clients has provided a total of 800,000 items in 2021, handling a peak load of over 50,000 items during peak season and meeting over 99% of their service-level agreements with prolific brands.

Watch the interview below to know more about their winning project:

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