Stellar Lifestyle clinches win at SBR National Business Awards 2025 for retail ecosystem

Stellar360 has redefined brand-to-commuter connections whilst cultivating vibrancy and growth throughout the transit network.  

Stellar Lifestyle was lauded with the Retail category win at the prestigious SBR National Business Awards 2025 for its integrated retail and advertising ecosystem, Stellar 360, which has transformed Singapore’s transit network into a vibrant commercial hub—where retail, advertising, and digital engagement converge.  

Seamlessly integrating retail, advertising, and digital engagement, Stellar 360 leverages high-footfall spaces, cutting-edge technology, and strategic partnerships to provide businesses with an all-in-one platform to maximise visibility, drive revenue, and enhance commuter experiences.

With flexible leasing options and thoughtfully designed activation spaces, Stellar360 enables brands to build meaningful connections with commuters. Its integrated out-of-home and digital advertising strategy—powered by Stellar Ace—further amplifies visibility and drives engagement across the entire transit network.

One of its recent campaigns is A Stellar Christmas of Giving, which has been launched in collaboration with the Singapore Red Cross (SRC). The campaign has activated six redemption booths across Stellar Lifestyle’s event spaces and distribution points. Its redemption mechanics have also incentivised commuters to shop at Stellar Lifestyle retail outlets, successfully increasing footfall and tenant sales across transit retail stores during the campaign period.

A comprehensive out-of-home and digital advertising strategy powered by Stellar Ace elevated the campaign’s visibility across Singapore’s transit network. From dynamic digital screens to printed posters displayed throughout MRT stations, the campaign was prominently featured across high-traffic commuter nodes island-wide. It was also showcased on the  WINK+ app, supported by targeted push notifications and social media amplification. This multi-platform approach ensured that commuters noticed the campaign throughout their daily journeys—driving strong awareness and engagement across all touchpoints.  

Beyond retail success, the campaign has reinforced Stellar360’s role as a purpose-driven retail and marketing platform by enabling SRC to provide gift-wrapping services, boosting brand visibility for Stellar Lifestyle tenants, and showcasing transit spaces as a high-impact retail and advertising channel.

“At Stellar Lifestyle, we see the transit network as more than just a point of travel—it’s a space for connection,  commerce, and community. Stellar360 is our commitment to unlocking that potential, and ‘A Stellar Christmas of Giving’ reflects how brands can meaningfully engage commuters whilst making a positive social impact,” said Tony Heng, President of Stellar Lifestyle.  

Looking ahead, Stellar Lifestyle plans to enhance Stellar360 by scaling redemption-driven campaigns across key transit retail nodes, harnessing commuter data for smarter, targeted promotions, and introducing smart vending machines and gamified digital experiences to deepen engagement and increase vibrancy within the transit network.  

Now in its ninth year, the SBR National Business Awards honours the remarkable achievements of homegrown companies in Singapore, highlighting transformative business initiatives, innovative strategies, and impactful projects that have made waves in the competitive business landscape of the Lion City.

The SBR National Business Awards is presented by Singapore Business Review Magazine. To view the full list of winners, click here. If you want to join the 2026 awards programme and be acclaimed for your company's exceptional contributions to the local business landscape in Singapore, please contact Jane Patiag at [email protected].