Singapore seeks to become the Asian home base of global companies

Global companies are increasingly seeking an Asian home base from which they can manage their pan-Asian operations.

According to Mr Tharman Shanmugaratnam, Minister for Finance, in his speech in the groundbreaking ceremony for Hub @ One-North, global companies are seeking for a place from which they can make key business decisions, develop products and services catering to Asian markets, and manage finance and marketing operations across the region.

Asian enterprises are looking for an international centre that they can use as springboard to enter global markets. Both gobal and Asian companies need access to quality local and global talent to help them achieve their goals.

Singapore seeks to become a partner to both global and Asian companies in this regard.

The people you want to reach are already in this room.

Every quarter, SBR lands on the desks of the founders, CFOs, and directors running Asia's most consequential companies. Every day, they open our newsletter and read our website. It's a room that took twenty years to build — and it's the one most of our partners are trying to get into.

The good news is that the door is open. We work with companies on thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. The shape of the right partnership depends on what you're trying to do, which is why we'd rather start with a conversation than send a rate card.

If you have something this room should know about, tell us. We'll tell you honestly whether we can help, and how.

No rate cards until we understand the brief. It's a better use of everyone's time.

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