Singapore and Hong Kong private banks wage war for wealth managers to lure Asia's crazy rich

Banks are willing to offer pay hikes between 30-45% to secure the best talent.

Bloomberg reports that private banks across the region are scrambling to manage the assets held by Asia’s growing ultra wealthy and are rolling out increasingly generous compensation packages to lure and retain top talent.

This is especially true for Hong Kong and Singapore which are the region’s private banking hubs but have less than 10,000 licensed relationship managers, according to data from the Credit Suisse.

However, almost 2,000 new millionaires are minted every day in the region, according to Capgemini’s wealth report, which adds to the growing evidence of talent shortages across private banks, pushing recruiters to roll out base salary increases from 30 to 45%.

Also read: Asian private wealth hits $2.01t in 2017

With 1,400 individuals with a net worth of over US$50m, Singapore has emerged as the wealthiest city in Asia and fifth in the world, according to Knight Frank’s 2018 City Wealth Index. Hong Kong, on the other hand, is the third richest city in Asia and ninth globally. Together with China, the SAR is home to 5,140 individuals who are worth over US$50m in 2017, which accounts for 14.33% of Asia’s ultra-wealthy population.

“For a huge market like this, it’s certainly not enough. That’s why we are seeing a talent war,” said Amy Lo, a 30-year veteran of the industry and head of Hong Kong’s Private Wealth Management Association. “It won’t be easy to retain people when they can easily get a 20 to 30 percent premium and an upgrade in title.”

Private banker bonuses in Singapore rose by an estimated 5-7% in 2017 with the top performing players receiving 60-40% cash and stock/shares as part of their bonus packages.

This comes as global high-net worth wealth is increasingly being directed to Asia with private banking assets surging 40.3% in 2016 to 2017 compared to the assets held by international private banks which grew only 27.1% over the same period, according to data compiled by Asian Private Banker.

Here’s more from Bloomberg:

If you've been wondering whether SBR could work for your company — yes, probably.

A lot of the companies we partner with started as readers. They'd been following our coverage for a while, saw their own customers and competitors in it, and eventually asked the obvious question: could we do something with you? The answer is usually yes. The shape of it depends on what you're trying to do.

The options are broader than most people assume — thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. Some partners use one channel; most use a mix. We figure out the right combination by starting with your brief, not with our rate card.

So if the question has been on your mind, here's the easy way to ask it.

We'll tell you honestly whether we can help, and how. It's a better use of everyone's time.

Book a meeting

| Or download the media kit (PDF)

240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia