, Singapore
127 views
Photo from Envato Elements

Up to the stars: 6 in 10 plan trips based on astrology

Some believe planetary and lunar activities can affect their holiday outcomes.

Singaporean travellers are turning to astrology to guide their travel decisions.

According to a report by global travel marketplace Skyscanner, six in 10 25-34-year-olds want to curate their trips based on their astrological signs.

Meanwhile, 44% of travellers believe that planetary and lunar activities, such as mercury retrograde or full moons, can impact the outcome of their holidays.

Singaporeans are following the stars metaphorically and literally, with more than half looking to chase the northern lights, while 40% hope to sleep under the stars in 2025.

Apart from their astro-adventures, Singaporeans are also embracing art ventures, with nearly half of the travellers planning to visit an immersive art exhibition.

Singaporeans also showed interest in travelling for flowers, sports, games, and farms.

Meanwhile, Skyscanner also found that Singaporeans prioritise health and wellness in their travels, with 77% saying vacations are essential for mental resilience.

The platform said 53% of Singaporeans want to travel more in 2025.

Travelling costs remain a priority for them, with 83% planning to spend the same or more on flights in 2025 compared to 2024.
 

Join Singapore Business Review community
A NOTE FROM SINGAPORE BUSINESS REVIEW

The people you want to reach are already in this room.

Every quarter, SBR lands on the desks of the founders, CFOs, and directors running Asia's most consequential companies. Every day, they open our newsletter and read our website. It's a room that took twenty years to build — and it's the one most of our partners are trying to get into.

The good news is that the door is open. We work with companies on thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. The shape of the right partnership depends on what you're trying to do, which is why we'd rather start with a conversation than send a rate card.


If you have something this room should know about, tell us. We'll tell you honestly whether we can help, and how.

No rate cards until we understand the brief. It's a better use of everyone's time.