Marketing and media industry lead GenAI use in Singapore: report

Hospitality lags at 24%.

In Singapore, 43% of professions use generative AI (GenAI), compared to 44% in Southeast Asia and 39% globally, Jobstreet reported.

Jobs in the marketing and media industry lead GenAI usage at 69%, followed by the IT sector (55%), business management (53%), and education and training (44%).

On the flip side, sectors such as services and hospitality show the least use of GenAI at 24%, following administration and secretariat (33%) and research and laboratory (34%).

The majority of the Singapore respondents (81%) believe that GenAI will change some aspects of their work, with 22% expecting it to majorly impact their jobs.

Jobstreet surveyed a total of 150,735 talents worldwide, including 3,260 in Singapore.

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