Grab rolls out Partner Apps in Singapore to offer third-party services

Initial partners include Firsty, HelloRide, Jolibox, redBus, and Drive lah.

Grab has rolled out Partner Apps in Singapore, allowing users to access third-party services directly within the Grab app.

The move expands Grab’s ecosystem beyond its core offerings in deliveries, mobility, and financial services.

Partner Apps integrate products, services, and content from external brands, giving users a wider range of options and enabling businesses to reach Grab’s 46 million monthly transacting users.

Grab is debuting five Partner App services in Singapore and Malaysia, with plans to roll out the feature across other markets in the coming months.

The first five partners include Firsty, a global telecommunications provider offering eSIMs that provide instant mobile data access in over 180 countries.

New users who purchase a Firsty eSIM through Grab will receive 100% cashback until the end of the year.

HelloRide, a bicycle-sharing service, offers on-demand bike rentals starting from $1, with special discounts for Grab users available until year-end.

Additionally, Jolibox, an entertainment platform, allows users to play games and watch short dramas directly within the Grab app, rewarding them with bonus coins and free weekly content through the end of the year.

redBus enables users to book intercity bus and ferry rides across Singapore and Malaysia, offering a 20% discount on bookings made through Grab until year-end.

Moreover, Drive lah, a peer-to-peer car-sharing platform in Singapore, lets users instantly book and unlock nearby cars via their phones, with new users receiving 33% off (up to SGD $88) on their first booking through Grab until the end of the year.

Partner Apps allow users to complete all transactions — from booking to payment — within the Grab app. For example, a traveler can buy a Firsty eSIM, book a redBus ticket, reserve a restaurant, and stream Jolibox content, all in one place.

Meanwhile, partner brands benefit from Grab’s built-in advertising and payment systems, reaching users with relevant offers. For instance, riders may see HelloRide bike rental promotions during a Grab trip or receive eSIM suggestions before airport rides.

Grab said more Partner Apps from local and international brands will be added in the coming months.

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