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TELECOM & INTERNET | Staff Reporter, Singapore

Circles.Life to get cloud services from Adobe

The services will be used for analytics, audience optimisation, and campaign management.

Singapore-based Circles.Life entered a partnership with Adobe which will launch the Adobe Experience Cloud that has cloud services for analytics, audience optimisation, and campaign management.

According to an announcement, the Adobe Experience Cloud is comprised of Adobe Marketing Cloud, Adobe Advertising Cloud, and Adobe Analytics Cloud

“Adobe Experience Cloud will provide a robust platform to help the telco gain a deeper understanding of their customers through their own and third-party data, and in turn deliver tailored communication and experiences at every touchpoint, reaching the right audiences at the right time,” the telco said.

Adobe Analytics and Audience Manager will provide customer insight, whilst Adobe Advertising Cloud will track campaign performance and facilitate budget maximization across search, social and display efforts.

Circles.Life senior manager for omnichannel Gaurav Gupta commented, “Adobe Experience Cloud will allow us to build a unified user profile with a 360-degree view of the digital persona, and then mobilize intuitively orchestrated user journeys across digital interfaces that will provide answers to questions that users haven’t even asked yet.” 

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