They also recently inked a deal to explore virtual technology.
Singapore Press Holdings (SPH) announced a partnership with Samsung to introduce innovative technologies. Under their memorandum of understanding (MOU), customers of both companies can now expect SPH’s digital media products to appear in Samsung gadgets, such as mobile phones, tablets and Smart TVs.
Trial subscriptions for SPH’s media products will also be granted to Samsung users. Additionally, SPH plans to adopt Samsung Pay on its B2B and B2C platforms.
The two companies will also explore virtual technology to cater the millennial generation.
Further, the two companies also plan to introduce new marketing campaigns. SPH will help Samsung with its integrated multi-platform media solutions and data analytics capabilities for better customer engagement. They also plan to cross-sell each other’s products, and collaborate on corporate social responsibility projects.
The MOU, lasting for two years, is not limited to media businesses as it can also extend to SPH’s properties and events businesses, SPH said.
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