Search

COMMENTARY
INFORMATION TECHNOLOGY | Contributed Content, Singapore
Published: 31 Jan 12
2876 views


What's up with business analytics and business intelligence?

As the Dragon year commences, Singapore has awakened to the roar of Business Analytics. Identified as
a focus sector development by iDA, to catalyse greater adoption, business analytics is an area of untold
promise.

Enticing prospective adopters with possibilities of uncovering previously hidden insights,
capabilities and more imperatively – the ability to enhance the process of decision making. Thus, moving
away from gut-feeling, which currently is often the basis for important and sometimes critical decisions
by senior executives and managers.

Don't blindly follow any Pied Piper

However, many find the meaning of business analytics as persistently mystifying as that of Sheldon’s
Bazinga. What is Business Analytics, exactly? How is it different from Business Intelligence?

Due to this ambiguity, it is no wonder that there are those who question whether this is just another marketing propaganda trying to pitch what is already in place. Especially as there are, as always, those who jump the BA wagon purely for the sake of being with the cool kid on the block.

In order to disambiguate and provide clear definition we take a step back in time and touch on the
previous hype – Business Intelligence.

Business Intelligence was an umbrella term originally introduced to capture all the possibilities that
are to be achieved using the data collected within an organization.

From the consolidation of data, the automatic generation of insights (intelligence) and the creation of various reports that summarized and conveyed information from the consolidated data and generated insights. It is not uncommon to have Business Intelligence and Business Analytics assumed to refer to the same concept.

However, due to the majority of business challenges, at-the-time of the introduction of business
intelligence, revolving aspects of data consolidation, data management and data reporting
the ‘Intelligence’ in business intelligence never got implemented from a system point of view.

The intelligence within business intelligence was naturally and automatically supplemented by the domain expertise of the system users, who interpreted the various reports. Business Intelligence thus had, ironically, become synonymous to data management and reporting.

The key message is that business analytics aims to bridge the system intelligence gap, lacking in business
intelligence systems, by introducing data mining capabilities to provide system generate intelligence
based on automatic analysis of the available data.

From a terminological sense, if these data mining capabilities (not mere databases queries, but those leveraging on ‘machine learning’ and statistics) are not present than the system in question is not, or does not include, business analytics.

``There are known knowns. These are things we know that we know. There are known unknowns. That
is to say, there are things that we know we don't know. But there are also unknown unknowns. There
are things we don't know we don't know." -- Donald Henry Rumsfeld

Do you know what you do not know? 

Dr. David R. Hardoon, Principal, Analytics, SAS Singapore

The views expressed in this column are the author's own and do not necessarily reflect this publication's view, and this article is not edited by Singapore Business Review. The author was not remunerated for this article.



Sign up for our newsletter

 

Do you know more about this story? Contact us anonymously through this link.

Click here to learn about advertising, content sponsorship, events & rountables, custom media solutions, whitepaper writing, sales leads or eDM opportunities with us.

To get a media kit and information on advertising or sponsoring click here.

Tags: Singapore’s Business Analytics Roar, Dr. David R. Hardoon, SAS Singapore

LATEST INFORMATION TECHNOLOGY JOBS »
  • No jobs posted on this category.
PRINT ISSUE »

Subscribe Now
Singapore singled out in Asia for weak M&A appetite

105 views

Is the KL-Singapore High-Speed Rail project still on the right track?

221 views

The changing taste of Asian art collectors bodes well for the Western art market

18 views

MOST READ EXCLUSIVES

The 10 richest Singaporeans

The 10 richest Singaporeans

Altogether, their total amount of wealth dropped by 20% to US$32.5 billion.

by KRISANA GALLEZO
13 Apr 2015 | 124927 views
 

Here are the credit card deals you shouldn't miss during the Great Singapore Sale 2015

Here are the credit card deals you shouldn\'t miss during the Great Singapore Sale 2015

The GSS begins today.

by MARIANNE ESTIOCO
29 May 2015 | 26018 views

Check out P&G Singapore’s new office with outdoor working spaces

Check out P&G Singapore’s new office with outdoor working spaces

It occupies 6 contiguous floors within The Metropolis.

by LEE ANNE BABIERRA
30 Apr 2015 | 23651 views
 

This retired banker's fintech startup makes complicated wealth management a piece of cake

This retired banker\'s fintech startup makes complicated wealth management a piece of cake

Mesitis provides low-cost aggregated wealth reporting for all investors.

by MARIANNE ESTIOCO
25 May 2015 | 7985 views

All the single ladies: Here’s Singapore’s first female-centric dating app for you

All the single ladies: Here’s Singapore’s first female-centric dating app for you

Its female-friendly features help women find serious daters.

by LEE ANNE BABIERRA
20 Apr 2015 | 6865 views
 

Get to know the husband-and-wife duo behind the novice 3E Accounting

Get to know the husband-and-wife duo behind the novice 3E Accounting

This local accounting firm expanded from 2 to 35 members in just 4 years.

by KRISANA GALLEZO
24 Apr 2015 | 6165 views

Take a sneak peek at Equinix’s $300m international business exchange data centre in Singapore

Take a sneak peek at Equinix’s $300m international business exchange data centre in Singapore

Which took almost a decade to finish.

by KRISANA GALLEZO
27 Apr 2015 | 4718 views
 

Check out this quaint co-working space that occupies 5 conservation shophouses

Check out this quaint co-working space that occupies 5 conservation shophouses

It has private offices, an events space, and even a beer garden.

by MARIANNE ESTIOCO
22 May 2015 | 4150 views

Get bitten by the travel bug in Skyscanner’s quirky Asia-Pacific headquarters

Get bitten by the travel bug in Skyscanner’s quirky Asia-Pacific headquarters

Meeting rooms are named after Asian tourist spots.

by MARIANNE ESTIOCO
5 Jun 2015 | 2065 views
 

Bye bye blurry video calls: Here’s a WebRTC startup that offers close to HD video quality using any device

Bye bye blurry video calls: Here’s a WebRTC startup that offers close to HD video quality using any device

Find out how they are building the next generation of web communications.

by LEE ANNE BABIERRA
2 Jun 2015 | 1862 views

Le Petit Paradis recently rebranded as Enoch’s European

Le Petit Paradis recently rebranded as Enoch’s European

It’s a full-fledged contemporary European restaurant blossomed from a motorcycle accident.

by KRISANA GALLEZO
22 Apr 2015 | 1832 views
 

Hootsuite boosts its APAC team opening a new office in Singapore

Hootsuite boosts its APAC team opening a new office in Singapore

Its VP talks about the importance of the company’s culture in line with opening the new space.

by LEE ANNE BABIERRA
18 Jun 2015 | 1796 views

HAITE Group launches its first aviation training center in Singapore

HAITE Group launches its first aviation training center in Singapore

It is the first major investment by a Chinese aerospace firm.

by KRISANA GALLEZO
13 May 2015 | 1602 views
 

This bold ad film tells you what happens when maids are not given their due day off

This bold ad film tells you what happens when maids are not given their due day off

‘Mums & Maids’ generated 5 million views in 5 days.

by KRISANA GALLEZO
7 May 2015 | 1246 views

El Mero Mero founder says Mexican food is not just about tacos and burritos

El Mero Mero founder says Mexican food is not just about tacos and burritos

See how a former legal professional pursued his passion for food.

by LEE ANNE BABIERRA
26 May 2015 | 1222 views
 

Fragrance Du Bois to launch a new scent this year

Fragrance Du Bois to launch a new scent this year

Also, check out its pop-up boutique at TANGS Orchard open until April 26.

by KRISANA GALLEZO
17 Apr 2015 | 1131 views

Singapore retailers turn to technology to boost productivity

Singapore retailers turn to technology to boost productivity

Shopping for the first child is always challenging for the parents.

by STAFF REPORTER
15 May 2015 | 1090 views
 

This app is out to prove that Singapore is anything but boring

This app is out to prove that Singapore is anything but boring

And Sugar helps SMEs in the process too.

by MARIANNE ESTIOCO
2 Jun 2015 | 1078 views

This handy app lets you book nearly any service under the sun

This handy app lets you book nearly any service under the sun

Find technicians, babysitters and more with Page Advisor.

by MARIANNE ESTIOCO
8 Jun 2015 | 983 views
 

Get your head in the game: Testing challenges await the Internet of Things

Get your head in the game: Testing challenges await the Internet of Things

Industry experts share their concerns over security and testing standards.

by LEE ANNE BABIERRA
4 Jun 2015 | 872 views

Megafash sets the stage for local entrepreneurs to introduce indie brands

Megafash sets the stage for local entrepreneurs to introduce indie brands

It plans to expand in Malaysia and Indonesia.

by KRISANA GALLEZO
20 Apr 2015 | 850 views
 

Hey, boss: This startup wants to be your all-around sidekick

Hey, boss: This startup wants to be your all-around sidekick

Alpha7 wants SMEs to join the Cloud.

by STAFF REPORTER
16 Jun 2015 | 808 views

Former strategy advisor reveals aspirations with his newest mobile app startup

Former strategy advisor reveals aspirations with his newest mobile app startup

Rediscover and fall in love with your city all over again.

by LEE ANNE BABIERRA
22 May 2015 | 799 views
 

Need some help? This app lets you book a cleaner in five minutes flat

Need some help? This app lets you book a cleaner in five minutes flat

Sendhelper is the new breed of booking apps.

by MARIANNE ESTIOCO
26 May 2015 | 752 views

Leave your valuables unattended: This on-demand cleaning service offers $1m liability insurance

Leave your valuables unattended: This on-demand cleaning service offers $1m liability insurance

Book a reliable cleaner in seconds with Helpling.

by MARIANNE ESTIOCO
22 Jun 2015 | 490 views
 
close Don't Show Again

STAY INFORMED! Get our free weekly newsletter