No red lights: Porsche sales up 11% in AsiaPac
The luxury car manufacturer sold 2, 238 vehicles in the first half of 2012 in clear defiance of the downturn.
The positive result is mainly due to the introduction of the seventh generation 911 and the high-in-demand Cayenne and Panamera, said Christer Ekberg, Managing Director of Porsche Asia Pacific in a release.
Sales of the new seventh generation 911 alone has increased by 60% compared to the same period last year with total of 329 units, Porsche revealed in the same release.
Sales of the Cayenne grew 17% to 1,291 cars. Meanwhile, a total of 530 units of the Panamera were delivered to customers, while the Boxster and Cayman sales recorded a decrease of 44% due to the end of the life cycle of the previous generation, while the new Boxster models are starting to be delivered around this time.
“The new Boxster is arriving this mid of year to our region and the response so far has been great," said Mr Ekberg.
"Media and customers have given positive feedback especially about the new muscular design and refer it as the little brother of the Carrera GT. We believe that the new Boxster will contribute even more to the success of Porsche this year.”