INSEAD unveils 1,400-sq ft multi-purpose hub called Creative Garage

This is for students under MBA Creativity-Business learning platform.

One of the world’s leading graduate business schools, INSEAD asked experience design firm, Eight Inc. to help create a home for all creative activities at INSEAD’s Asia campus in Singapore. Named Creative Garage, the space is open to all students, alumni and friends of INSEAD.

The 1,400 square foot Creative Garage can be a classroom for action learning, a design studio for creative projects, a gallery of innovations, and a community space to get inspired, generate, try and exchange ideas.
For over ten years the creativity-business programs did not have a dedicated space, although the courses were taught through a focus on team design projects using an ad-hoc design studio in an old flat-room. INSEAD knew that soon enough they had to have the right infrastructure to support these increasingly popular innovation-related courses.

“This space is going to help us elevate the learning experience to a completely different level,” says Manuel Sosa, INSEAD professor of Technology and Operations management, and Director of INSEAD's MBA Creativity-Business learning platform.

Eight Inc. principal, Richa Menke and INSEAD MBA’12J alumna adds, “Manuel’s course on the intersection of business and design was unlike others in the MBA program, as it was not focused on the right answers, but the right questions. Our collaboration with Manuel has been about designing a new classroom experience at INSEAD that inspires these new behaviors through an immersive and inclusive environment”

The INSEAD program has also been partnering with Southern California’s ArtCenter College of Design for over ten years by sending design students from the U.S. to participate in the program each year.

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