How soft skills can be paired with AI: study

Professionals said AI can help with their confidence and problem-solving at work.

More than half (57%) of Singaporean professionals indicated that AI will make them more confident at work by providing them faster access to information, a LinkedIn study showed.

Professionals also said “skills like problem-solving (69%), adaptability and resilience (69%), as well as strategic thinking (67%) will become more important as AI tools become more widely used at work.”

More than half of Singapore’s workforce also revealed AI can make their jobs easier and therefore increase job satisfaction (53%) and help them achieve greater work-life balance (54%).

“Professionals are also keen to invest their freed up time in learning new skills (44%) and to focus on more creative and strategic work (40%),” read the study.

Follow the link for more news on

Generative AI

If you've been wondering whether SBR could work for your company — yes, probably.

A lot of the companies we partner with started as readers. They'd been following our coverage for a while, saw their own customers and competitors in it, and eventually asked the obvious question: could we do something with you? The answer is usually yes. The shape of it depends on what you're trying to do.

The options are broader than most people assume — thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. Some partners use one channel; most use a mix. We figure out the right combination by starting with your brief, not with our rate card.

So if the question has been on your mind, here's the easy way to ask it.

We'll tell you honestly whether we can help, and how. It's a better use of everyone's time.

Book a meeting

| Or download the media kit (PDF)

240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia