Singapore workers open to AI but slow to use it daily

Salesforce said poor corporate rollouts are limiting adoption despite low AI scepticism amongst workers.

Desk workers are amongst the least sceptical about AI globally, but they are also amongst the slowest to use the technology in their daily work, according to new research by Salesforce.

The survey found that only 29% of Singapore respondents identify as AI sceptics, below the global average of 37% and far lower than the 53% recorded in the US, UK and France.

Despite this openness, only 6% of Singapore desk workers said AI is a core part of their day-to-day work, nearly half the global average of 11%.

Salesforce said this points to an “adoption paradox” where workers are willing to use AI, but companies are failing to deliver tools that are useful enough for daily work.

The report said the gap is driven by poor corporate AI rollouts rather than employee reluctance.

Among Singapore workers who experienced unsuccessful AI pilots, 40% cited generic outputs, the highest share across the markets surveyed. Another 38% flagged low trust in AI outputs, whilst 30% said results lacked business context.

Salesforce said Singapore workers are being held back by tools that do not meet the standards of relevance, accuracy and reliability needed for professional use.

The research also found that workers who moved from AI pilots to deep daily usage benefited from stronger implementation. This included role-specific training, AI embedded into existing workflows, and strong data security.
The survey was conducted with YouGov from December 2025 to January 2026 and covered more than 1,500 desk workers across 14 markets, including Singapore.

The people you want to reach are already in this room.

Every quarter, SBR lands on the desks of the founders, CFOs, and directors running Asia's most consequential companies. Every day, they open our newsletter and read our website. It's a room that took twenty years to build — and it's the one most of our partners are trying to get into.

The good news is that the door is open. We work with companies on thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. The shape of the right partnership depends on what you're trying to do, which is why we'd rather start with a conversation than send a rate card.

If you have something this room should know about, tell us. We'll tell you honestly whether we can help, and how.

No rate cards until we understand the brief. It's a better use of everyone's time.

Book a meeting

| Or download the media kit (PDF)

240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia